FIFA Reminds Members of Strict Gambling Ad Ban for Match Officials, VAR at 2026 World Cup

James Bisson - Head of Content, Betting
James Bisson • Head of Content, Betting 16+ years betting experience
Updated: Aug 13, 2025 , 08:32 AM ET • 3 min read

FIFA has reminded its members that gambling sponsorships and advertising are banned on referee shirts and in VAR rooms, reinforcing integrity measures ahead of the 2026 FIFA World Cup in Canada, Mexico, and the United States.

Photo By - Imagn Images.

With the 2026 FIFA World Cup just 10 months away from its opening ceremonies, the sport's governing body issued a reminder to all of its member organizations on the prohibition of gambling sponsorships or advertising on referee jerseys and in VAR (Video Assistant Referee) rooms.

Key Takeaways

  • FIFA sends reminder on prohibition of gambling sponsorships and ads on referee shirts and in VAR rooms.
  • VAR is a system were refs utilized video technology to review game decisions such as goals and penalties.
  • The 2026 FIFA World Cup starts on June 11-July 19 and will be co-hosted by Canada, Mexico, and the United States.

Circular No. 1938, which tightens restrictions on gambling-related advertising in the sport, was sent by FIFA to all organizations including FIFA Council, Confederations, European Club Association, FIFPRO, and World Leagues Association on Aug. 1.

The regulations were updated to include the VAR system, video operation room (VOR), and the referee review area (RRA) due to their growing importance as essential support elements for match officials that enhance their ability to make accurate and fair decisions.

Implemented in 2016, VAR is a system where referees use video technology to review decisions like goals, penalties, red cards, and mistaken identity, aiming to ensure accuracy in critical moments in major competitions.

Although match officials are permitted to have sponsor advertising on their shirts for matches (paragraphs 1 and 4 of article 15), the regulation specifically bans all advertising for tobacco-related products, alcoholic beverages, narcotics or gambling establishments. 

“In view of the above, FIFA Member Associations are kindly reminded that in matches and competitions organized under their jurisdiction, any form of gambling advertising (including casinos or betting companies) is strictly forbidden on the shirts worn by match officials, in the VOR and the RRA,” FIFA wrote on Page 2 of the memo. “This prohibition also applies to any related banner that might appear on television during an On-Field Review (OFR), and to all other advertising involving tobacco related products, alcohol, narcotics and slogans of a political, racist or religious nature.”

"Your commitment helps to protect not only match officials, but also the credibility and integrity of our game," ended the memo, written by Mattias Grafström, FIFA's Secretary General.  

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2026 FIFA World Cup

The 2026 World Cup will feature teams from 48 countries, including its three hosts (Canada, Mexico, United States).

The 2026 version will be the first to include a Round of 32, with a total of 104 matches across 16 host cities.

The final will take place at MetLife Stadium in East Rutherford, NJ.

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James Bisson
Head of Content, Betting

James Bisson is the Editor-in-Chief at Covers. He has been a writer, reporter and editor for more than 20 years, including a nine-year stint with The Canadian Press and more than five years at theScore. He has covered dozens of marquee events including the 2010 Winter Olympics, the 2006 Stanley Cup final and Wrestlemania 23, and his work has appeared in more than 200 publications, including the Los Angeles Times, the Guardian, Yahoo! Sports, the Toronto Star and The Globe and Mail.

His book, “100 Greatest Canadian Sports Moments”, was a hardcover best-seller in Canada in 2008 and earned him appearances on CBC Radio and Canada AM. He has written more than 50 sportsbook reviews, more than 200 industry news articles, and dozens of other sportsbook-related content articles.

A graduate of the broadcast journalism program at Ryerson University (now Toronto Metropolitan University), James has been an avid bettor since the early 2000s, and cites bet365 as his favorite sports betting site due to its superior functionality and quick payouts. His biggest professional highlight: Covering Canada's first Olympic gold medal on home soil – and interviewing Bret Hart. Twice.

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