One of America’s largest legal sports betting operators is investing in responsible gambling.
FanDuel — the No. 1 sportsbook in the United States in terms of market share at 50% — has added soccer legend Carli Lloyd and PGA Tour player Tom Kim as responsible gaming ambassadors. Lloyd and Kim join TV personality Craig Carton, four-time Super Bowl champion Rob Gronkowski, and FanDuel TV host Kay Adams as the sportsbook’s ambassadors.
"As sports gambling continues to become more accessible, I think it is critical fans adopt a mindset that gambling is supposed to be a form of entertainment and that tools are available to them within the FanDuel Sportsbook app to stay in control of the way they play,” said Lloyd.
FanDuel has added Lloyd and Kim as ambassadors in the midst of Responsible Gaming Education Month, which begins annually on Sept. 1. In their role, Lloyd and Kim will assist FanDuel in delivering new initiatives to educate fans on responsible gambling. The initiatives include a new advertising campaign that will be featured across FanDuel’s various media platforms.
FanDuel is also investing in its employees as part of Responsible Gaming Education Month. On Sept. 26, the sportsbook will hold its annual "Play Well Day" in New York City. The employee-only event, which will also be broadcast to staff worldwide, will include seminars focused on customer protection. FanDuel’s new ambassadors will also be participating in the event.
Join the party
FanDuel joins other major online betting sites with responsible gaming programs. In August, BetMGM and MGM Resorts launched their GameSense campaign at nine NFL stadiums. The program promotes responsible gaming through marketing. GameSense is promoted at NFL venues including Allegiant Stadium (Las Vegas Raiders), Ford Field (Detroit Lions), and others.
MGM and BetMGM have also vowed to allocate more than $1 million to fund additional initiatives. The two companies have enlisted NFL Hall of Famer Barry Sanders, former NBA guard Jalen Rose, and NHL legend Wayne Gretzky as ambassadors.