Fanatics Sportsbook launched in Kansas on Thursday, completing the company's migration from PointsBet in that state.
Fanatics Betting and Gaming, a subsidiary of Fanatics Holdings, has grown quickly since its 2023 debut. In January 2023, Fanatics launched its first retail sportsbook at Maryland’s FedEx Field. By mid-August, Fanatics debuted its online app in Massachusetts, Maryland, Ohio, and Tennessee. But a savvy acquisition resulted in the company’s biggest growth spurt.
In May 2023, Fanatics agreed to buy PointsBet’s U.S. operations. Since August 2023, after gaining regulatory approvals, Fanatics has been migrating PointsBet customers to Fanatics Sportsbooks. Colorado, Virginia, and West Virginia were among first to transition. This year, Pennsylvania, Michigan, and Indiana successfully converted. Kansas is the latest to make the switch.
Smooth transition
Former PointsBet customers should have a relatively painless transition. PointsBet usernames, passwords, account balances, rewards points, and responsible gaming settings will automatically migrate to the Fanatics Sportsbook.
Fanatics is especially proud of its app, which was built natively on both IOS and Android. But there are other features users should enjoy. Customers will receive up to 5% of their wager in FanCash, which can be spent on bonus bets or on merchandise at Fanatics.com.
Fanatics’ Discover page features trending bets promos and marquee games. Fanatics will be adding the ability to personalize this page with a customer’s favorite teams, sports, and markets. Meanwhile, it offers a state-of-the-art search feature, where clients can bet directly from their search results.
Healthy competition
Fanatics will compete with fellow Kansas sports betting operators FanDuel, DraftKings, BetMGM, Caesars, and ESPN BET in the Sunflower State.
The Kansas Lottery took in $203 million in wagers in February, a number that should shoot up in March, particularly with the Jayhawks' appearance in the NCAA men's and women's college basketball tournaments.
The American Gaming Association projected $2.72 billion would be bet legally on March Madness in 2024.
