Gymnast and social media influencer Livvy Dunne is headlining Fanatics' new football ad series “Explained by Livvy Dunne” to promote its sportsbook.
Key Takeaways
- The ads feature Dunne explaining the different benefits of betting with Fanatics.
- Commercials will run throughout the football season with a concentration on the holidays and postseason.
- Fanatics calls itself the “fastest growing sportsbook” in America.
Fanatics’ new ad series, which went live Monday, was filmed at the Rose Bowl, one of the most famous venues in sports.
Different advertisements show Dunne inside a clawfoot bathtub on the 50-yard line, eating a turkey leg in the stands, and riding a blocking sled on the field. The ads were filmed by Grammy-winning filmmaker Calmatic, who helped shoot Lil Nas X’s “Old Town Road” and Kendrick Lamar’s “Squabble Up.”
The 15- and 30-second commercials are meant to humorously connect with Fanatics’ audience while providing information about their product and customer offerings.
“As a proud member of the Fanatics family, I’m excited to partner with Fanatics Sportsbook to welcome more people into the sports world in a fresh way,” Dunne said in a press release. “It’s easy to use, genuinely fun, and makes the whole experience feel more like being part of the game.”
The new ad series spans “all major TV networks, OLV, OOH, audio and podcasts, paid and organic social, and a variety of influencer partnerships that will get all sports fans ready for game day,” Fanatics said.
Dunne takes center stage
Fanatics, which refers to itself as the “fastest growing sportsbook in America,” is available in 22 states and Washington D.C. Dunne, meanwhile, is one of the most recognizable faces on social media with more than 13 million followers on Instagram and TikTok.
"By leveraging the power of Fanatics and working with a cultural force like Livvy, we’re telling our story in a way that expands our reach with existing betting audiences - and speaks to new ones, too,” said Fanatics betting and gaming chief marketing officer Selena Kalvaria. “With Livvy, we have a national champion showing up in unexpected ways to explain what makes Fanatics Sportsbook different, and more rewarding, for sports fans.”
Highlighted in the new commercial series are Fanatics’ special offers such as FanCash, Gameday Guarantee, and Fair Play protection.
FanCash is a loyalty program that helps Fanatics customers accrue loyalty points with every wager they place. These points can then be used to fund more wagers, earn credits, and purchase merchandise on Fanatics’ marketplace.
The Gameday Guarantee rewards customers with FanCash if their first bet on a football game day loses. New customers will get back up to $100 in FanCash if losing their first bets.
The Fair Play protection offers customers refunds for player prop bets affected by injuries during the first half of a given game.
The ad series will run throughout the football season, including a major launch during College Football Week 1 and with surges around Thanksgiving, Christmas, and the postseason for the NFL and college.
Sign-up bonuses
Fanatics has already made major waves in the sports betting scene despite only launching in 2021. It is already the third-largest operator in New York, the nation’s largest sports betting jurisdiction, according to the New York State Gaming Commission’s July revenue report.
New Fanatics customers can receive up to $1,000 in no-sweat bets in FanCash from the Fanatics sportsbook promo. This offer will be split into 10 straight days of $100 in rewards, which will be distributed according to customers’ losses on a given day.
Other offers available in select states include Bet $30, Get $300, and Bet $50, Get $250 in bonus bets.
