Spanish-speaking users of DraftKings will soon see a change in the platform product.
Key Takeaways
- Only select users will see the Spanish-language platform to start.
- The product will eventually roll out to all Spanish-speaking users.
- DraftKings is focused on delivering a “product uniquely tailored” to customers.
The online sportsbook and iGaming company announced on Tuesday that customers won’t have to toggle between English and Spanish any longer, as the operator rolls out a platform completely in Spanish as part of an “ongoing effort to deliver a product uniquely tailored” to users.
Enjoying Covers content? Add us as a preferred source on your Google account“Today, Spanish-speaking players represent a growing segment of DraftKings’ customer base,” said Corey Gottlieb, chief product officer at DraftKings. “By bringing Spanish-language functionality to our best-in-class product, we’re creating a more intuitive experience for our customers and expanding our total addressable market. This is consistent with our commitment to delivering the most authentic, personalized product for everyone.”
Coming soon
The rollout will first be available to select U.S. and Ontario customers before eventually being released to all users in the coming weeks.
The app will automatically change for DraftKings customers with the Spanish setting, and new customers can download the language-only product. As the product develops, the customer will see account onboarding, navigation, betting content, gameplay, promotions, dedicated customer support, and responsible gaming tools and resources in the Spanish version of the app.
This change will affect a large number of users. DraftKings is one of the top sportsbooks and iGaming operators in the U.S., ranking behind only FanDuel in market share.
Massive operation
The sports betting operator is available in 28 U.S. states, and is set to launch in Missouri on Dec. 1. DraftKings is also available in Washington, D.C., Puerto Rico, and Ontario.
The iGaming product operates in five U.S. states and Ontario. DraftKings owns the Golden Nugget online casino brand as well as Jackpocket, a digital lottery courier app, and operates daily fantasy sports in more than 40 states.
DraftKings, which recently announced that the company generated $1.14 billion in third-quarter revenue, is entering the prediction market space in early 2026.
