Dallas Cowboys Sign Ad Deal With Aristocrat Gaming

The multi-year partnership grants Aristocrat advertising rights at AT&T Stadium, while the Dallas Cowboys will be prominently featured on the casino game manufacturer's NFL-themed slot machines across the U.S.

Ziv Chen - Contributor at Covers.com
Ziv Chen • Contributor
Jun 19, 2024 • 15:09 ET • 4 min read
Two Dallas Cowboys players shaking hands
Photo By - USA TODAY Sports

America's Team has a new commercial partner for the upcoming NFL season.

The NFL’s Dallas Cowboys have agreed to a multi-year partnership with Aristocrat Gaming. The partnership grants the casino games manufacturer advertising rights in the Cowboys’ AT&T Stadium, including signage, in-game advertising, and branding on the concourse and in various other stadium locations.

The agreement also includes digital advertisements on the jumbotron during games.

“We pride ourselves on aligning with world-class partners, and Aristocrat Gaming has been a trailblazer in the gaming industry for decades," Chad Estis, executive vice president of business operations for the Dallas Cowboys, said in a statement. "We’re thrilled to work with the Aristocrat team on activation and branding opportunities throughout the year and to have our Cowboys marks featured on their slot machines nationwide.”

As part of the agreement, the Cowboys will feature prominently on Aristocrat Gaming's NFL-themed slots across the U.S. Aristocrat already has partnerships with the Las Vegas Raiders, New England Patriots, and the New Orleans Saints.

“We’re proud to be the newest partner of the Dallas Cowboys, one of the world’s premier sports and entertainment organizations with a proud championed history, much like Aristocrat Gaming," Aristocrat Gaming CEO Hector Fernandez said. "With the success of the NFL Slots portfolio, we’ve been able to bring the excitement of fan favorite teams like the Dallas Cowboys to casino floors across the country.”

However, the deal will not see Aristocrat Gaming installing slot machines inside AT&T Stadium anytime soon, as proposals for legalized gambling in Texas continue to face resistance.

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