Catawba Two Kings Casino has entered into a multi-year alliance with the Carolina Panthers, gaining exposure at Bank of America Stadium and offering exclusive game-day benefits to select casino visitors. The agreement features scoreboard sponsor signage, in-stadium promotional stands at the ticket entrance, and fan program activations that promote the casino's Lucky North Rewards program.
Key Takeaways
- Catawba Two Kings Casino will feature in-stadium promotions and sponsor Carolina Panthers fan experiences under a multi-year agreement.
- The casino's loyalty program will be highlighted through giveaways and player incentives during home games.
- The updated casino resort will hold a soft launch in 2026.
The deal will remain in effect until the casino completes its permanent resort, which is currently scheduled for completion in 2027.
Terms in the arrangement include Catawba Two Kings Casino signage on the scoreboard at the stadium for all home games by the Panthers. In addition, adults 21 years and older will have the opportunity to utilize promotional booths at the ballpark area outside the stadium, where they can join the casino's Lucky North Rewards loyalty club.
"Catawba Two Kings Casino's new partnership with the Carolina Panthers is a wonderful opportunity for us to share the incredible experience of attending a game at Bank of America Stadium with our top casino patrons while promoting the casino to the Panthers fanbase in Charlotte and throughout the Carolinas," said Trent Troxel, vice president of the Catawba Nation Gaming Authority. "We are grateful to Tepper Sports & Entertainment and the Carolina Panthers for this partnership.”
Troxel also characterized the business partnership as a win-win venture. The timing falls within current development milestones at the $1 billion casino complex, such as the soft opening of the complex portion in the spring of 2026.
Located 35 miles west of Charlotte, the completed resort will feature 4,300 slot machines, 11 restaurants, and a 24-story hotel tower offering 385 rooms. With its location close to the South Carolina border, casino executives expect the area to attract tourists from the entire region, not just North Carolina.
InsideTheGame.bet launches as first Charlotte sports betting station
In a related development, Charlotte's WZGV-AM rebranded from "ESPN Charlotte 730 The Game" to "InsideTheGame.bet" and is now the city's first sports wagering-exclusive radio station. The station's alliance with VSiN will feature approximately around-the-clock wagering-focused shows, including real-time odds reports and market-informed sports conversations.
General Manager Mario Washington explained that the rebrand was a departure from standard sports talk to informational programming for sports bettors. The rebrand was the latest development in VSiN's national rollout, which features sports wagering programming with 350 affiliates in 46 states.
VSiN CEO Bill Adee credited Charlotte as a good location because the area has a massive fan-based culture and a high level of popularity for legalized wagering. The new show airs on both 730 AM and 97.5 FM dials.
