The Bodog brand is no more after the company’s owner officially rebranded the sports betting, online casino, and poker site to Ozoon on Tuesday.
Key Takeaways
- Bodog had been a staple in the offshore online gambling business since the early 2000s.
- Bodog Canada announced Monday that site maintenance would occur overnight but didn't reveal the new name.
- Ignition Poker will reportedly assume Bodog Poker's Latin American players and their accounts.
Ozoon launched in Canada after an overnight maintenance transition. Player accounts from Bodog were successfully transferred, and users can gain access with their previous login and password.
The company announced Monday that the Bodog name wasn’t renewed with gaming operators, ending a nearly 30-year run for the brand that gained mass popularity during the early 2000s online betting craze.
“While we are thankful for such a positive partnership for so many years, this presents us with an opportunity for us to relaunch under a different brand name,” Bodog told its users Monday without revealing the new name.
OZOON IS HERE!
— Ozoon (@Ozoon_CA) February 17, 2026
After nearly 30 years as one of the world’s premiere gambling entertainment brands, the owner of the Bodog brand has decided to discontinue its use by online gambling operators.
While we are thankful for such a positive partnership for so many years, this has… pic.twitter.com/SfewfkvAwy
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Other countries
Bodog Poker had operated under that brand name in Canada, Argentina, Bolivia, Brazil, Chile, Ecuador, Guatemala, Honduras, Mexico, Nicaragua, Peru, Paraguay, El Salvador, and Venezuela. Accounts and funds for Bodog Poker's Latin American arm will be transitioned to Ignition Poker this week, Tribuna reported Monday.
The same depositing and withdrawal methods and bonuses will carry over. Customers will need to download the Ignition Poker software to access their old Bodog accounts, and exclusive rebranding offers will be available.
Sordid past
Billionaire Calvin Ayre founded Bodog in the late 1990s and launched an online sportsbook in 2000 that quickly gained massive popularity during the early days of the internet gaming craze. Bodog added casino gaming and poker, making it one of the most-used offshore gambling sites for years.
However, in 2012, the U.S. government cracked down on offshore betting operators, seizing Bodog’s domain name and indicting Ayre on federal charges. That forced the brand out of the country, but the network changed its U.S. name to Bovada, which still offers online sports betting and casino games in many states.
Bodog continued to operate poker in most Canadian provinces, which have an unregulated “grey market” outside of gaming-regulated Ontario and soon-to-be-regulated Alberta. Manitoba hit Bodog with an injunction in July 2025, restricting access in the province, and offshore gaming could soon be undergoing bigger changes in Canada.
