The Ontario-based online casino Betty Slots has announced that it will be entering a multi-year partnership with the NHL's Toronto Maple Leafs and NBA's Toronto Raptors, becoming their official online casino partner. The agreement will begin in October, coinciding with start of the Toronto Maple Leafs’ 25-26 season.
Key Takeaways
- The partnership includes various VIP experiences targeted at fans for both teams.
- Ontario’s iGaming market hit $313.2 million in April, the second-highest of the year.
Betty Slots is an online casino licensed in Ontario. Through its deal with both the Maple Leafs and Raptors, Betty plans to promote responsible gaming as well as elevate fan experience through different campaigns.
"This partnership represents a bold step forward for Betty. Partnering with the Toronto Maple Leafs and Toronto Raptors allows us to reach fans across Ontario with experiences that are meaningful, exciting, and grounded in trust," said Chavdar Dimitrov, CEO of Betty.
Betty also plans to bring the excitement of online gaming to Ontario sports fans through collaborations with two of the province’s biggest sports fan bases. Through the partnership, Betty will also support community-based projects through the non-profit group MLSE Foundation, allowing fans to access various VIP experiences and events.
More details on the different promotions and community events will be released in the upcoming months.
Ontario generates revenue high in April
Ontario’s iGaming market is ever-growing, with April being a successful month revenue-wise for the province. iGaming operators raked in $313.3 million in total non-adjusted gross gaming revenue (NAGGR), a 25% year-on-year increase.
This figure was also Ontario’s second-highest monthly result since January and a 6% month-on-month increase from $296 million.
Ontario’s regulated market launched in 2022, with revenue reaching $3.2 billion in its third year of operation.
