Photo By - Imagn Images. Toronto Raptors and Maple Leafs fans at Jurassic Park outside of Scotiabank Arena. John E. Sokolowski-Imagn Images
The Ontario-based online casino Betty Slots has announced that it will be entering a multi-year partnership with the NHL's Toronto Maple Leafs and NBA's Toronto Raptors, becoming their official online casino partner. The agreement will begin in October, coinciding with start of the Toronto Maple Leafs’ 25-26 season.
Key Takeaways
The partnership includes various VIP experiences targeted at fans for both teams.
Ontario’s iGaming market hit $313.2 million in April, the second-highest of the year.
Betty Slots is an online casino licensed in Ontario. Through its deal with both the Maple Leafs and Raptors, Betty plans to promote responsible gaming as well as elevate fan experience through different campaigns.
"This partnership represents a bold step forward for Betty. Partnering with the Toronto Maple Leafs and Toronto Raptors allows us to reach fans across Ontario with experiences that are meaningful, exciting, and grounded in trust," said Chavdar Dimitrov, CEO of Betty.
Betty also plans to bring the excitement of online gaming to Ontario sports fans through collaborations with two of the province’s biggest sports fan bases. Through the partnership, Betty will also support community-based projects through the non-profit group MLSE Foundation, allowing fans to access various VIP experiences and events.
More details on the different promotions and community events will be released in the upcoming months.
Ontario generates revenue high in April
Ontario’s iGaming market is ever-growing, with April being a successful month revenue-wise for the province. iGaming operators raked in $313.3 million in total non-adjusted gross gaming revenue (NAGGR), a 25% year-on-year increase.
This figure was also Ontario’s second-highest monthly result since January and a 6% month-on-month increase from $296 million.
Ontario’s regulated market launched in 2022, with revenue reaching $3.2 billion in its third year of operation.
Zivhas been deep in the iGaming trenches for over 20 years, long before most people could spell "geolocation compliance." With a background in marketing and business development at some of the biggest names in gambling tech, Ziv knows the industry from the inside out. Since joining Covers, he's turned his sharp eye (and sharper keyboard) toward everything happening in the fast-moving world of online gambling. Whether it's new state launches, the latest twists in regulation, or what the big operators and game providers are cooking up next, Ziv breaks it all down with clarity, context, and just the right amount of snark. He covers the business side of betting, from affiliate trends and revenue reports to the tech powering your favorite slots. His motto in writing is “let’s make it make sense without putting you to sleep.”
When he’s not tracking gambling legislation or looking for the next breaking story, Ziv is living and dying with every pitch and play from his beloved Pittsburgh Steelers, Pirates, and Penguins. As a Pitt graduate, it’s a city loyalty forged in heartbreak, but one he wouldn’t trade for anything, except maybe a few more playoff wins.
When away from the keyboard, Ziv loves to hit the road and soak up the energy of casinos. Whether strolling the neon jungle called the Vegas Strip, or wandering into a smoky riverboat casino in the Midwest, Ziv’s in his element. He’s the guy chatting with players, blackjack dealers, and asking pit bosses way too many questions, all in the name of “research,” of course. The casino floor isn’t just his workplace, it’s a weird and wonderful ecosystem of flashing lights, wild characters, and pure sensory overload, and he wouldn’t have it any other way.
If you choose to make use of any information on this website including online sports betting services from any websites that may be featured on
this website, we strongly recommend that you carefully check your local laws before doing so.It is your sole responsibility to understand your local laws and observe them strictly.Covers does not provide
any advice or guidance as to the legality of online sports betting or other online gambling activities within your jurisdiction and you are responsible for complying with laws that are applicable to you in
your relevant locality.Covers disclaims all liability associated with your use of this website and use of any information contained on it.As a condition of using this website, you agree to hold the owner
of this website harmless from any claims arising from your use of any services on any third party website that may be featured by Covers.
