iGaming operator BetMGM announced it extended its partnership with the Pittsburgh Steelers through the 2029 NFL campaign, remaining the Steelers' official sports betting, online casino, and gaming partner.
Key Takeaways
- BetMGM extends its deal with the Steelers through the 2029 season.
- The partnership will include new exclusive in-game content for Steelers fans.
- The new deal comes after BetMGM posted strong Q3 results.
The agreement will increase BetMGM’s visibility across the Steelers’ media and fan platforms while continuing annual fan promotions. BetMGM chief marketing officer Casey Hurbis promised more engagement with the team’s fans.
“This partnership extension allows BetMGM to continue delivering experiences that reflect the energy and passion of Steelers Nation. From game day activations to exclusive Steelers-branded casino games and the amazing opportunity to win 10 years of season tickets, we’re focused on creating memorable moments for fans,” Hurbis said.
This season, BetMGM added Steel City Slingo to its lineup of exclusive Steelers-themed casino games. The company also introduced an in-stadium bonus promotion, rewarding players if the team scores at least three touchdowns in a contest.
Steelers senior vice president of business operations Ryan Huzjak added that fans can expect new in-game activations alongside ongoing branded content and promotions. The deal also includes VIP hospitality events, co-branded media content, in-stadium sponsorships, and expanded responsible gambling messaging before every home game.
BetMGM raises full-year guidance
In other positive news for the company, BetMGM increased its full-year financial guidance following a strong third quarter driven by growth in both online casino and online sports betting. The operator, jointly owned by MGM Resorts International and Entain, now expects net revenue of at least $2.75 billion, up from prior estimates of $2.7 billion.
CEO Adam Greenblatt said the results reflect the execution of BetMGM’s strategic plan, citing improved marketing efficiency, player management, and platform enhancements. The company’s operational contribution remains forecast above $500 million.
Net revenue rose to $667 million for the quarter that ended Sept. 30, up from $544 million a year earlier. Average monthly active users reached 902,000, a 6% year-on-year increase.
MGM Grand launches new live casino platform
As MGM Resorts continues to yield good results through its online operations, its Vegas property, MGM Grand debuted Live from Vegas this month, a new online gaming platform that streams live casino games direct from Las Vegas to players around the world.
The initiative allows participants in numerous countries, including the U.K., Brazil, Mexico, and Canada, to play games such as blackjack, roulette, baccarat, and a range of game shows.
MGM Resorts vice president of online gaming Vik Shrestha said the platform can host thousands of players simultaneously and aims to replicate the live Vegas experience, with visible hotel guests and interactive game presenters.
MGM has reportedly trained 90 dealers for the launch, using stage names to maintain privacy. The company has also integrated its responsible gaming program into the platform, with dealers trained in how to spot warning signs of unsafe gambling.
Regulatory restrictions currently prevent the platform from operating in the U.S., but MGM hopes that will change.
