Product Madness, Aristocrat Leisure's social casino arm, has introduced NFL Super Bowl Slots, the first NFL-licensed free-to-play social casino mobile game for players aged 18 and older. Developed in partnership with the NFL and the NFL Players Association, the title combines slot-style gameplay with official league branding.
Key Takeaways
- Product Madness has released NFL Super Bowl Slots, the first officially licensed NFL free-to-play social casino mobile game.
- Players can choose from all 32 NFL teams, access branded content, and progress from "Prospect" to "Hall of Famer."
- The game launch extends Aristocrat's NFL partnership, which previously introduced NFL-themed land-based slot machines in 2023.
The game, available as a free download on both iOS and Android, allows users to select from all 32 NFL teams and access fully branded content, including footage from NFL Films and player highlights via the NFLPA. Product Madness said the aim was to bring the energy of gameday into social casino entertainment.
The game includes features such as "Daily Drills," "Quarterback Rush" seasons, and a player progression system where participants advance from "Prospect" to "Hall of Famer."The Dallas Cowboys' defensive end, Micah Parsons, has also been signed as an official brand ambassador to help promote the game.
"Every football fan knows the thrill of watching their favorite NFL Superstar win on the field,” said NFL Players Inc. (NFLPI) President Matt Curtain. “Through this collaboration with Aristocrat and Product Madness, we have a unique opportunity to bring that feeling to life in the social casino space."
Executives from Product Madness also stated the release continues the NFL's existing deal with Aristocrat Gaming, which brought NFL-themed land-based slots to casinos last year.
Robinhood expands prediction markets with football
The momentum around football-focused gaming is also evident in financial trading platforms. Robinhood confirmed this week that it is expanding its prediction markets to include NFL and Power Four college football outcomes.
The new offerings will begin with the first two weeks of the regular season before shifting to weekly markets.
Unlike traditional sports betting, Robinhood's model allows customers to trade contracts with one another, with prices fluctuating based on demand. Trading will be available daily during fixed hours, and executives said football was a natural next step given the platform's growth.
“Adding pro and college football to our prediction markets hub is a no-brainer for us as we aim to make Robinhood a one-stop shop for all your investing and trading needs,” Robinhood Vice President of Futures and International JB Mackenzie said in a statement.
According to executives, engagement has been strongest in sports-related products, which CEO Vlad Tenev has identified as a key growth opportunity. CFO Jason Warnick also highlighted this trend during the firm's second-quarter earnings call.
The expansion comes as regulators examine whether such event contracts overlap with gambling regulations. Robinhood's move coincides with Kalshi's push to introduce football-related markets, including player props and spreads, intensifying sector competition.
