NFL Reportedly Venturing into iGaming with New Mobile Slot Game

The NFL has struck a second agreement with Aristocrat Gaming to license and develop a mobile slot game, according to reports.

Brad Senkiw - Contributor at Covers.com
Brad Senkiw • News Editor
Jul 9, 2024 • 11:45 ET • 4 min read
NFL helmet
Photo By - USA TODAY Sports

The NFL’s logo, teams, and themes can already be found on slot machines at land-based casinos.

The popular football league, however, isn’t stopping there. 

The NFL has struck a second agreement with Aristocrat Gaming to license and develop a mobile slot game, according to a report from AwfulAnnouncing.com.

Neither side has officially announced a new agreement.

“We are currently in a phase of market testing which all of our games go through,” Ben Judah, a spokesman for the game developer Product Madness, told AwfulAnnouncing.com.

How it works

The NFL is starting out slowly and isn’t offering a typical online casino game that users find in states where iGaming is legal. 

A source in the report says the mobile slot game will be more like a sweepstakes contest. The game would be free to play and wouldn't require any purchase of coins.

It’s unknown if these online prize-winning games would eventually move into real money, but it seems likely based on the NFL’s gambling progress.  

Big business

The NFL has struck multiple sponsorship deals with online sportsbooks since PASPA was overturned in 2018, and some of its teams have promoted tribal-owned land-based casinos. 

The agreement to release machine slots came about late last year and showed that the league was ready to expand its brand into other forms of gaming.  

Getting involved in online casinos could be a lucrative step for the NFL.

iGaming has become big business in New Jersey, Michigan, Pennsylvania, West Virginia, and Connecticut. 

The American Gaming Association announced that online casinos generated $657.2 million in April, the second-highest-grossing month ever in the U.S. The year-to-date revenue from online U.S. casinos has since surpassed $5 billion.  

Pages related to this topic

Brad Senkiw - Covers
News Editor

Brad has been covering sports betting and iGaming industry news for Covers since 2023. He writes about a wide range of topics, including sportsbook insights, proposed legislation, regulator decision-making, state revenue reports, and online sports betting launches. Brad reported heavily on North Carolina’s legal push for and creation of online sportsbooks, appearing on numerous Tar Heel State radio and TV news shows for his insights.

Before joining Covers, Brad spent over 15 years as a reporter and editor, covering college sports for newspapers and websites while also hosting a radio show for seven years.

Popular Content

Covers is verified safe by: Evalon Logo GPWA Logo GDPR Logo GeoTrust Logo Evalon Logo