Super Group Reports Decline in Overall Q3 Revenue, but Betway Was a Positive

James Bisson - Head of Content, Betting
James Bisson • Head of Content, Betting 16+ years betting experience
Updated: Nov 22, 2022 , 10:39 PM ET • 4 min read

The UK-based owner of Betway and Spin reported year-over-year declines in both overall revenue and profit — although the Betway brand itself performed quite well... with more U.S. expansion expected.

Scottie Barnes Toronto Raptors NBA
Photo By - USA TODAY Sports

Super Group, the UK-based owner of the Betway and Spin brands, reported today that overall third-quarter revenue dropped year-over-year — but Betway's online sports betting sites were a strong point.

Overall Q3 revenue fell to $315.8 million (€307.8 million), a modest decrease of nearly 2% from the $321.2 million (€312.6 million) recorded in Q3 2021. The minor decline was overshadowed, however, by a sharp 30.8% YoY drop in net third-quarter profit to $35.9 million (€34.8 million).

Overall results from Betway's legal sports betting operations, however, saw quarterly revenue rise 5% YoY to $173.2 million, accounting for 54% of Super Group's net revenue in Q3.

This also outperformed the 46% generated by the company's Spin division, which reported an 8% yearly decline in quarterly revenue to $142.6 million.

"Super Group’s online-only business model and ongoing focus on improved customer experience through enhanced global technology platforms continues to ensure optimal customer engagement and value," said Super Group CEO Neal Menasche. "Together with effective investment in our brands and efficient allocation of our capital, this provides us with a sound path for long-term growth."

In addition to being outperformed by Betway, Super Group attributed the overall drop in revenue to a decline in net revenue from its Spin online casino brand and brand license fee income that was only "partially offset by an increase in sports betting net revenue."

Ontario segment "profitable"

A highlight of the earnings report was the performance of Betway in Ontario, which transitioned from the grey market and into a regulated sportsbook in Canada's most populous province.

During the Q3 earnings call, Menasche was enthusiastic about positive early indications from Betway's mobile betting activity in Ontario.

"Our performance there has been in line with our expectations, including the excavation and engagement of historic Ontario customers with the new Ontario-specific platform," he said. "Overall, Canada continues to perform and remains profitable for us."

Menasche added that Super Group has also converted a "high percentage" of the legacy (dot.com) customers and kept them engaged in the new platform.

Enjoying Covers content? Add us as a preferred source on your Google account Add as a preferred source on Google

More expansion coming as DGC purchase closes

The gains in the sports betting division were seen as a reason for optimism on the part of Super Group as it looks forward to completing its acquisition of Digital Gaming Corporation (DGC) in January 2023.

"Betway is currently live in seven states through DGC with Louisiana and Ohio expected to launch during the first quarter of next year," said Menasche. "Both will be launching on Betway's global tech, taking the total number of states using this platform up to four."

Folding DGC into its operations will allow Super Group to establish a major beachhead in the U.S. sports betting market where DGC has access to 12 states, including New Jersey and Pennsylvania — two of the largest American segments.

Pages related to this topic

James Bisson
Head of Content, Betting

James Bisson is the Editor-in-Chief at Covers. He has been a writer, reporter and editor for more than 20 years, including a nine-year stint with The Canadian Press and more than five years at theScore. He has covered dozens of marquee events including the 2010 Winter Olympics, the 2006 Stanley Cup final and Wrestlemania 23, and his work has appeared in more than 200 publications, including the Los Angeles Times, the Guardian, Yahoo! Sports, the Toronto Star and The Globe and Mail.

His book, “100 Greatest Canadian Sports Moments”, was a hardcover best-seller in Canada in 2008 and earned him appearances on CBC Radio and Canada AM. He has written more than 50 sportsbook reviews, more than 200 industry news articles, and dozens of other sportsbook-related content articles.

A graduate of the broadcast journalism program at Ryerson University (now Toronto Metropolitan University), James has been an avid bettor since the early 2000s, and cites bet365 as his favorite sports betting site due to its superior functionality and quick payouts. His biggest professional highlight: Covering Canada's first Olympic gold medal on home soil – and interviewing Bret Hart. Twice.

Popular Content

Covers is verified safe by: Evalon Logo GPWA Logo GDPR Logo GeoTrust Logo Evalon Logo