Super Bowl LVII is in the books, and retail and online sports betting sites across the United States are tallying up the damage — or counting their cash.
Indeed, the Kansas City Chiefs' victory over the Philadelphia Eagles prompted payouts for some and punishing losses for others. A historic amount of wagering on the game was expected this year as well, with research from the American Gaming Association pointing to a record 50.4 million adults betting an estimated $16 billion on the NFL's championship matchup.
Some states with legal sports betting decided the unmatched amount of attention bookmakers, punters, and the general public pay to the Big Game merits a special report on the amount of wagering on the event.
One early takeaway is that mature gaming states New Jersey and Nevada reported declines in Super Bowl wagering this year, a bit of a letdown for bookmakers in Atlantic City and Las Vegas. Here, however, are the various handle figures Covers has been able to obtain from regulators thus far. A more fulsome writeup of action in each state follows the table.
|State||2023 Super Bowl Handle|
An official from the Department of Revenue told Covers in an email that the total handle for the 2023 Super Bowl in the Centennial State was just short of $38 million, which includes almost $14 million in futures bets. Colorado’s Super Bowl wagering this year was lower than 2022, when the handle was $41 million, but up from 2021, when it was approximately $31.3 million.
The Kansas Lottery reported on February 23 that the state's retail and online sportsbooks handled $24.7 million in Super Bowl-related wagers. Out of that, $2.4 million was placed at casinos and $22.3 million via mobile betting sites.
What's more, according to the lottery, total payouts and promotional play connected to those wagers amounted to almost $39.3 million, making for a total net win for players of $14.5 million on the Big Game.
The Nevada Gaming Control Board said $153.2 million was wagered at the state's 185 sportsbooks on this year's Super Bowl. That was down from the $179.8 million bet the year before. Moreover, the win and hold for Nevada bookmakers were also down for this year's Big Game, at approximately $5.5 million and 3.6%, respectively. In 2022, those figures were $11.1 million and 6.2%.
The New Hampshire Lottery Commission announced there was $9.2 million wagered on Super Bowl LVII, up from $7.7 million thrown down on Super Bowl LVI. The bulk of the handle in the Granite State was generated by its only mobile sportsbook, which is run by DraftKings. The Boston-based bookmaker’s app handled more than $7 million in wagers on the Super Bowl for 2023, while the remaining $2.2 million in betting happened at New Hampshire's three retail sportsbooks.
Preliminary figures compiled by the New Jersey Division of Gaming Enforcement show the Garden State’s 12 retail sportsbooks and 27 online sports betting sites saw weaker Super Bowl wagering overall this year. The total handle for the 2023 edition of the Big Game was approximately $109.3 million in New Jersey, and the win for operators was $12.8 million. In 2022, Super Bowl-specific wagering was $143.7 million and revenue was $7.8 million.
The New York State Gaming Commission reported $123.8 million in wagering on this year's Super Bowl, including futures involving the Big Game. The total revenue earned off that handle was just shy of $7 million. There were no 2022 numbers for a year-over-year comparison.
Still, the Empire State's handle was chiefly due to its nine online sportsbooks, which booked $22.9 million in futures wagers on the Super Bowl and $99.1 million in bets placed closer to kickoff. The remaining $1.8 million in handle flowed from four retail sports betting sites.
Among online sportsbooks, the handle (futures included) broke down like so:
- FanDuel: $49 million
- DraftKings: $41.6 million
- Caesars Sportsbook: $22 million
- BetMGM: $5.9 million
- BetRivers: $1.7 million
- PointsBet: $1 million
- WynnBET: $0.5 million
- Resorts World Bet: $0.2 million
Sports betting in the Keystone State surged for this year's Super Bowl, probably in no small part because of the Eagles' presence in the game. According to the Pennsylvania Gaming Control Board, the state's 19 retail sportsbooks and 14 online sports betting sites handled $84.3 million in bets on the Big Game, up 24% from the $68 million wagered in 2022.
As is typical in states with both retail and online sportsbooks, the bulk of wagering was handled by the latter. Approximately $74 million in bets were taken by Pennsylvania's mobile sportsbooks for the 2023 Super Bowl.
And, because the Eagles lost, Super Bowl-related revenue soared as well, to an expected $29.7 million this year in Pennsylvania compared to $4.6 million for 2022.