Sports data company Sportradar debuted Bettor Sense, an AI tool designed to proactively identify early gambling-related risk signs and deliver personalized interventions.
Key takeaways
- Sportradar launched a new AI responsible gambling tool in Brazil.
- The technology will be available to BETesporte before becoming accessable to other Sportradar customers globally.
- Sportradar previously agreed to a deal with the Brazilian government to prevent match-fixing.
According to Sportradar, Bettor Sense combines behavioral research and proprietary algorithms that let operators respond to at-risk behavior, improving end-user protection and regulatory compliance. The company says Bettor Sense was designed to enhance user safety and support operator reputations in a heavily scrutinized global market.
Brazilian operator BETesporte is the first company to roll out the tool while entering Sportradar Integrity Exchange, a global platform for reporting suspicious betting activity.
“This is a critical milestone for the industry. BETesporte’s integration of Bettor Sense reflects a broader shift toward using data and AI for responsible gaming and regulatory excellence,” said Tom Mace, Sportradar’s Senior Vice President of Integrity and Regulatory Services.
Regulated online sports betting in Brazil launched on Jan. 1, 2025 and the market grew significantly since.
Sportradar and Brazilian government partner to tackle match-fixing
A new Technical Cooperation Agreement (ACT) with Brazil’s Ministry of Sports also increased Sportradar's footprint in the Brazilian sports betting sector.
The collaboration includes real-time data sharing using Sportradar’s Universal Fraud Detection System (UFDS) and integrity training for government personnel.
Sportradar now has agreements with the Ministry of Finance, state-level authorities, and national sports federations across Brazil. Brazil’s Minister of Sport, Andre Fufuca, said the partnership was a milestone in the fight for sports integrity and transparency.
IMG ARENA acquisition bolsters sports betting rights portfolio
Those developments in South America come during a busy period for the company, which also made a landmark move, entering an agreement with Endeavor Group Holdings to acquire IMG ARENA and its global sports betting rights.
The deal means a further expansion of Sportradar’s presence in the most bet-on sports, along with more than 70 rights-holder relationships and coverage of 39,000 data events annually.
Sportradar hasn't required any financial outlay. Instead, it includes $125 million in proceeds to Sportradar and up to $100 million in prepayments Endeavor made to rightsholders. The transaction is expected to accelerate revenue and cash flow growth significantly.
“The addition of IMG ARENA strengthens our core offerings and unlocks new growth opportunities. Our proven ability to deliver ROI on betting rights gives us confidence in the value this portfolio will create,” said Sportradar CEO Carsten Koerl.
With this acquisition, Sportradar secured betting rights to three of tennis’ four Grand Slams, significantly enhancing its footprint across global sports media and betting landscapes.
