The Bundesliga and Sportradar, a Swiss-based sports data and information company, are strengthening their existing relationship by introducing a range of new offerings during the 2025-26 season.
Key Takeaways
- Bundesliga and Sportradar will expand their partnership by introducing live player markets, AI-enhanced livestreams, and an upgraded live match tracker.
- The deal comes amid a period of major growth for Sportradar, fueled in large part by innovations in tech spaces, including AI.
- That incredible rate of growth has Sportradar projecting a €1.7-billion target for revenue by 2027.
The partnership is set to introduce live player markets, AI-enhanced livestreams, and an improved live match tracker powered by the league’s tracking data, among other features, according to a Tuesday release.
“We are thrilled to further deepen our collaboration with Bundesliga, one of the most popular soccer leagues in the world,” said Patrick Mostboeck, senior VP of fan engagement at Sportradar. “Over the course of our nearly twenty-year relationship, we've worked together to develop some of the most innovative and engaging soccer solutions for fans across the globe. And we continue to work together to power new ways to engage audiences and deliver unmatched value to the global soccer ecosystem.”
The partnership, which dates back to 2005, will utilize Bundesliga data and Sportradar’s proprietary technology, including player tracking data, to allow for as many as 240 additional live player markets per match in real time.
Additionally, live matches will be integrated with Sportradar’s 4Sight Streaming technology, allowing betting operators to “incorporate AI-driven animated overlays and actionable insights,” the statement reads.
“The Bundesliga is always looking to innovate and, working with Sportradar, we lead the way when it comes to enhancing our media product for the betting and gaming industry,” Bundesliga International CEO Peer Naubert elaborated. “This long-term relationship lays the foundation for creating new ideas and staying ahead of the curve, and we’re excited to see the fruits of that labour come to life with this latest launch.”
Sportradar continues its rapid growth
The move is just the latest for the sports analytics giant, which has seen enormous growth over the past several years as a result of continued innovation.
Sportradar shared it had experienced record growth in the last quarter, with a 30% jump in the U.S., with comparable leaps in both profits and EBITDA during that period.
The full-year growth for the company, thanks in large part to tech and AI advances that have driven customer usage, is expected to reach upward of €1.278 billion, with overall revenue up 14% in the quarter as well.
“Given our momentum, we are raising our full-year expectations and anticipate the acquisition of IMG ARENA will further expand our capabilities, creating even greater value for our clients, partners, and shareholders," Sportradar CEO Carsten Koerl said of the strong spring showing.
That exceptional growth and enormous market share have, in part, led to extraordinary near-future targets as well for the company, which was founded in 2001. Sportradar unveiled during April's Investor Day that they predicted a target revenue of €1.7 billion, equalling a 15% compound annual growth rate.
“With our leading scale, unparalleled global distribution network and history of innovation, we are confident in our ability to continue our strong momentum,” Koerl said.
