Gaming and betting entertainment company OpenBet has finalized its acquisition by OB Global Holdings LLC from Endeavor Group Holdings, Inc.
Endeavor CEO Ariel Emanuel supported the management buyout transaction and involved participation from OpenBet executives.
Completion of the sale marks a new chapter for OpenBet as it enters a phase of strategic freedom and market-focused expansion. OpenBet CEO Jordan Levin will continue to head the company within its new structure.
"OpenBet is better positioned than ever to drive market expansion and product innovation while defining the future of betting and gaming entertainment," Levin said of the acquisition. "Our group is extremely excited about OpenBet's path forward, and we are confident in our business' long-term growth profile considering our premium product offering, exceptional talent, and existing momentum in the marketplace."
OpenBet is set for accelerated growth and innovation based on its established success in regulated betting and gaming markets, according to company management. The company serves more than 200 operators globally, delivering a modular and scalable technology platform centered on performance, reliability, and compliance.
OpenBet's model is still set on global expansion, particularly in emerging markets. The firm is aggressively expanding its presence in Brazil, a recently regulated market with immense opportunities for betting and gaming activities.
OpenBet has already established itself with BandBet in Brazil and secured additional partnerships with major market operators. These efforts highlight the firm's dedication to offering compliant and entertaining experiences in high-growth territories.
Lottery still a key target
Apart from its commercial expansion in business, OpenBet is firmly entrenched in the lottery sector. It is a key provider to more than 20 members of the World Lottery Association (WLA), offering sports betting solutions to government-sponsored and government-owned lotteries.
The company leverages AI technologies through its subsidiary Neccton to promote responsible gaming behavior and enhance regulatory compliance. OpenBet's WLA Gold Contributor status also reflects its leadership in setting industry standards for integrity and player protection.
OpenBet further stated that it remains dedicated to technological innovation as a key growth driver. Some notable products include BetBuilder, a system that powers rich same-game parlay experiences, and OpenBet Locator, which powers geolocation services to assist regulatory compliance per jurisdiction. These products are designed to provide operators with competitive tools to enhance player experience and operational effectiveness.
In addition to the sale of OpenBet, a concurrent transaction was also announced on March 19. Endeavor announced it had signed an agreement to sell IMG Arena – its sports betting data business within the OpenBet fold – to Sportradar. OB Global will keep operating IMG Arena in the interim, but the sale is expected to be completed in the fourth quarter of 2025, pending regulatory approval.
