For the second straight month, Ontario broke its record for iGaming wagers. In September, players bet a total of $8.55 billion CAD ($6.11 billion USD), up 5% over August’s record.
Key Takeaways
- Ontario’s September iGaming wagers were 5% higher than August’s record of $8.14 billion and more than 30% above September 2024’s tally.
- Active user accounts also set an all-time record at nearly 1.2 million.
- Sports betting wagers rose 39%, helping it gain market share.
Ontario’s iGaming data, released Wednesday, showed solid gains in its two largest categories, casino and betting. Wagers at Ontario online casinos totaled $7.34 billion, up 2% over August. But that wasn’t enough to maintain its market share. Casino wagers had accounted for 89% of Ontario’s iGaming market in July and August but dropped to 86% in September.
In general, casinos grab the lion’s share of online markets. But with the Toronto Blue Jays in contention for the World Series and the start of the NFL season, Ontario’s betting sector gained ground in September. Wagers for betting, which is primarily sports and esports, grew a stunning 39% from August. That drove betting’s market share to 12%, up from August’s 9%.
Meanwhile, P2P poker saw little movement last month. Its wagers were down 4% in September, but it maintained 2% of Ontario’s iGaming market.
More players, smaller wagers
September’s active online accounts rose to a record 1.17 million, up 15% from August.
The average revenue per active account, however, dropped in September. In August, the average was $330 but only $282 in September. With the Blue Jays still in the hunt, however, that number could very well rebound in October.
