High Roller Technologies announced the official launch of ROLR, its new prediction markets platform powered by Crypto.com.
- High Roller Technologies is known for offering casino games.
- ROLR raised $26 million in funding in January.
- ROLR plans to develop in-house technology while initially partnering with crypto.com.
ROLR’s launch marks a significant expansion for High Roller, which is known for its innovative online casino brands and products such as blackjack, slots and live-dealer games.
With ROLR, the company is entering a prediction markets industry that has drawn considerable attention from investors, operators and consumers over the past year.
The platform had been available on an invite-only basis since Sept. 15, but it is now available to all eligible U.S. customers through mobile and web browsers.
“Today’s full commercial launch of our prediction markets platform is a defining milestone for High Roller as we bring ROLR to the public and begin the next phase of our growth,” High Roller CEO Seth Young said in a press release. “Our goal is to make prediction markets accessible and engaging through an intuitive customer experience, and our experience operating real-money consumer platforms provides a strong foundation for building this business.”
ROLR will operate through an exclusive licensing and development agreement with mrkts.com. Crypto.com will provide the underlying prediction markets infrastructure and will handle contract settlement, separating the front-end and back-end responsibilities.
That setup allows High Roller to enter the market without having to build its own exchange from the ground up. However, the company has plans to develop in-house products, which Young believes will eventually separate it from the competition.
“There are many, many things I think that are going to separate us,” he said. “We’re doing a lot of work on product, and I think we can lead in that area in time.”
New users can redeem our ROLR promo code for $1,000 in free ROLR credits.
ROLR looks to build its own audience
The prediction market industry is heavily dominated by leaders Kalshi and Polymarket. Rising competitors such as Sydney Sweeney-approved Novig, DraftKings’ DKeX, and Underdog have also increased competition for market share as markets continue to grow in popularity with everyday Americans.
Despite that and a later launch, High Roller expects its new platform to make a meaningful contribution to its fourth-quarter revenue.
“This is the ultimate competition,” Young said. “I love that I get to wake up and work in a business like this, on things that I enjoy with people that I like.”
To help attract users, ROLR is leaning on several marketing and distribution partnerships, including Lines.com, Forever Network, Leverage Game Media and SpikeUp Media.
According to the launch announcement, Lines.com has more than four million social media followers; Forever Network produced over 20 billion online impressions in 2025; and Leverage Game Media creates at least one billion views annually.
ROLR is also sponsoring the NEXTPredict prediction markets summit in New York this week, at which executives from preeminent gambling and prediction companies are scheduled to speak.
“The commercial launch is the starting point for building lasting customer relationships and growing the ROLR platform,” Young said. “We are supporting the launch with a robust marketing plan designed to introduce ROLR to relevant audiences and convert that interest into active participation. Our priorities are to continually improve the product and execute a disciplined customer-acquisition strategy as we begin generating prediction markets revenue.”
ROLR is joining the market with support from investors. The company raised $26 million in January, providing funding to support the platform's development and eventual launch.
Customers will launch with access to event contracts in a variety of industries, including sports, politics, entertainment, weather, and finance.
