Hard Rock Las Vegas Taking Shape Ahead of 2027 Opening

Hard Rock International has completed 28 of 42 planned stories on the guitar-shaped hotel tower at its Las Vegas Strip redevelopment.

Charlotte Capewell • Contributor
Jan 7, 2026 • 12:19 ET • 4 min read
Photo By - X: @DailyDOOH. Progress of the construction of the Hard Rock Hotel Guitar in Las Vegas.

Construction of the largest casino-hotel development currently underway on the Las Vegas Strip continued to move forward as Hard Rock International advanced work on its Guitar Hotel Las Vegas. 

Key Takeaways

  • Hard Rock International has completed 28 of 42 planned stories on the guitar-shaped hotel tower at its Las Vegas Strip redevelopment.

  • The former Mirage property is undergoing a full structural and interior transformation.

  • Hard Rock bought the property from MGM Resorts International for $1.075 billion in 2022.

Crews have completed 28 of the planned 42 stories on the guitar-shaped tower rising on the former site of The Mirage, placing the project well into its vertical phase ahead of a targeted fourth-quarter 2027 opening.

The tower's design features a lower structural base of approximately 100 feet, which contains the first five floors. The remaining 560 feet accommodates 675 hotel rooms and suites. Installation of exterior glass has begun, with multiple floors already fitted with two distinct shades of blue panes that will define the tower's finished appearance. The structure is now visible from both the north and south ends of the Strip, signaling the scale of the redevelopment.

The guitar tower is part of a full transformation of the former Mirage property into Hard Rock Hotel & Casino Las Vegas. The original tri-tower hotel has been completely gutted, with its exterior scheduled to be reclad in matching blue glass to align with the new tower. Interior plans call for larger standard guest rooms, a redesigned layout, and an expanded casino floor that differs entirely from the Mirage configuration.

Hard Rock International acquired The Mirage from MGM Resorts International for $1.075 billion in 2022. The Strip redevelopment began immediately after the Mirage closed on 17 July 2024.

Once complete, the integrated resort will offer nearly 3,600 hotel rooms and around 175,000 square feet of gaming space. It will also offer two spas, multiple pool areas, live entertainment venues, and a broad mix of restaurants, lounges, and retail outlets. 

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Hard Rock Bet expands US digital footprint with Michigan launch

While construction continues in Las Vegas, Hard Rock has also been expanding its digital gaming presence. Hard Rock Bet launched its sportsbook and online casino offering within Michigan in December. This marked the brand's tenth U.S. sports betting market and its second state offering online casino gaming. 

“This expansion represents a major milestone for Hard Rock Bet and reinforces our ascent as one of the fastest-growing digital gaming brands in the United States,” said Marlon Goldstein, Executive Managing Director-CEO of Hard Rock Digital. “Our launch in Michigan builds on our momentum as we bring the legendary Hard Rock experience to more fans across the country, offering a trusted online casino and sportsbook on our top-rated and easy-to-use platform.”

This Michigan expansion is part of a greater strategy that Hard Rock International has for blending large physical development projects, such as the Las Vegas Strip project and growth in regulated U.S. online gaming markets.

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Charlotte Capewell
Contributor

Charlotte lives and breathes the iGaming world, always eager to uncover the latest scoop. Whether it be new slot launches, the latest regulator news, or overnight affiliate marketing trends, she’s all over it. With plenty of experience covering the pulse of digital casinos, tech innovation, and the evolving US gambling landscape, Charlotte makes complex industry developments feel like a backstage pass to a party.

She deciphers industry maneuvers, mergers, and launches briefly and clearly. Imagine breaking news explained over coffee, not a boardroom memo. Charlotte’s style? No industry jargon, just colourful storytelling, insightful context, and a reporter’s curiosity that takes her from legislative hearings to affiliate roundtables without missing a beat.

Off duty, you might find Charlotte roaming the casino trade floors, notebooks in hand, chatting up compliance officers, platform developers, or slot-machine designers. Pretty much anyone with inside tales. She’s drawn to the energy and the characters, gathering real-world color to fuel her next story. 

And when she’s not chasing the latest gambling headlines? Charlotte is glued to Formula 1 weekends, passionately analyzing team strategies like they’re regulatory frameworks and defending her favorite driver and team with the same fire she brings to a breaking story. Just don’t schedule a call during a Grand Prix.

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