Hard Rock Las Vegas has proposed a 2,000-seat theater for its $4 billion redevelopment of the former Mirage, adding another live-entertainment element to the Strip project before its expected 2027 opening, according to the Las Vegas Review-Journal.
Key Takeaways
- Hard Rock seeks approval for a 2,000-seat theater within its $4 billion former Mirage redevelopment.
- The five-story venue would add 179,000 square feet, including an auditorium, backstage areas, and a karaoke bar.
- Paradise and Clark County officials will review the proposal before deciding whether it joins the 2027 project.
The company submitted a land-use application to the Paradise Town Advisory Board for a venue that would add about 179,000 square feet to the existing project. Company executives described it as a more intimate room for live acts.
The proposed building would stand on the west side of the resort and connect with an internal promenade.
Plans call for five stories, including an auditorium of nearly 61,000 square feet. The remaining space would support guests, backstage work, and technical operations. A karaoke bar is included on the second floor.
It would be the third major entertainment venue in the redeveloped resort. Hard Rock is converting the former Beatles LOVE Theater into the 5,000-seat Hard Rock Live arena. The former Mirage Theater is being converted into a venue with a concept yet to be disclosed.
The advisory board is scheduled to consider the application on June 30. The Clark County Commission is expected to take up the proposal in July. Those steps will determine whether the additional theater becomes part of the project.
Hard Rock's redevelopment also includes the 660-foot guitar-shaped hotel tower, upgrades to the remaining hotel buildings, and an expanded casino resort. The proposed theater includes a smaller performance room as part of the redevelopment.
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Tourism data presents a different challenge for Las Vegas
The theater plan comes as Las Vegas continues to report lower visitor volumes, even as casino revenue moves in another direction.
April data showed visitor volume fell 1.8% to 3.27 million. Hotel occupancy across Southern Nevada was down 1.5% from a year earlier. Occupancy on the Strip fell 1.8%, while downtown declined 3.6%. Average Strip room prices still rose $2.43 from the same point in 2025. Downtown prices moved the other way, dropping by nearly $6.
Harry Reid International Airport also saw fewer passengers. The airport handled 336,284 fewer people in April than a year earlier. The decline followed the shutdown of Spirit Airlines, once the airport's second-busiest carrier.
The figures show a split in the local visitor economy. Fewer people moved through the airport, and fewer hotel rooms were occupied. Casino results, however, remained positive. Gaming wins in Clark County increased 4.75% from April 2025, and the Strip recorded a 6.58% gain.
The report linked part of that difference to higher-spending visitors, who continued to spend heavily on rooms and gambling. Cost-sensitive travelers, meanwhile, were more likely to curb their spending or delay return trips. April, therefore, produced higher gaming win but weaker movement in two measures that commonly reflect tourism demand.
