Hard Rock Bet’s Unity Points reward program has offered some pretty exceptional and expensive perks since the pair integrated back in January.
With prizes including hotel giveaways, fine dining, and other treats, the most luxurious of those rewards seemed more pipedream than reality. That is, until this past Friday, when one Boca Raton, Florida resident cashed in big time.
Key Takeaways
- A Florida bettor named Emilio redeemed 4.9 million Unity Points through Hard Rock Bet for a brand-new Tesla Model Y.
- The Unity Points program allows players to earn and redeem rewards both online and in-person.
- Hard Rock says the integration boosts loyalty by tying betting activity to real-world experiences across its properties.
A customer known as Emilio traded 4.9 million online Unity Points for a Tesla Model Y.
“I thought to myself, hey, I’m already making my wagers, placing my bets,” the bettor shared via Hard Rock Bet. “This was just a great opportunity to turn that wagering into something that I could get back.”
Emilio earned the points by playing at Seminole Hard Rock Hotel and Casino Hollywood, Seminole Casino Coconut Creek, as well as the Hard Rock Bet app, adding that the car was a gift to his wife. The app is the exclusive legal home for Florida sports betting.
“I committed to winning a car. And it came true. So it’s real. It’s on there. It’s available for anybody. And I’m living proof that it can happen,” he added.
“We’re proud to offer real-world rewards in our Reward Store, from concert tickets to merchandise to resort getaways, and of course, a Tesla,” a spokesperson said on behalf of Hard Rock Bet. “It’s all part of our unmatched rewards experience with Unity, allowing players to play and earn both in-person and online, and redeem valuable rewards at Hard Rock properties around the world.
“Congrats to Emilio and his wife, we hope it’s the first of many cars we give away.”
Hard Rock’s Unity Bet Program, which was fully integrated into Hard Rock Bet earlier this year, has represented a major opportunity for both players and the operator alike.
Other perks include partnerships with Royal Caribbean Cruises, as well as free nights and merch at Hard Rock restaurants and hotels.
“This enhancement not only offers a fun, interactive way for guests to earn points when placing bets, but also significantly boosts loyalty,” said Keith Sheldon, president of entertainment and brand management at Hard Rock International and Seminole Gaming back in January. “By rewarding guests for their playtime, we create a win-win scenario where guests enjoy an enriched experience, and we foster an introduction to all the amazing verticals in our brand through point redemption opportunities at Hotels, Casinos, Cafes, Rock Shops and entertainment venues.”
For new players, Hard Rock Bet also offers a welcome package, including a signup bonus that gives bettors a boost before diving into everything the platform has to offer.
