Gaming technology company Gambly and sports betting analytics platform Unabated have turned a partnership into a full merger.
Key Takeaways
- Gambly Ventures combines AI betslips technology with Unabated’s analytics resources.
- The two companies had already been working together.
- The merger sets up the companies for the next phase of the industry.
The two companies, which had already been sharing parts of their business, officially announced the formation of Gambly Ventures, Inc., on Wednesday. Both platforms, which will continue to exist on their own, will combine Gambly’s AI betslip technology with Unabated’s data capabilities in what the companies hope will appeal to different types of bettors.
Big news, at least in my world: my company @Gambly is merging with @UnabatedSports.
— Jonathan Bales (@BalesBets) March 18, 2026
Together, we’ll be able to serve the entire spectrum of sports bettors, from casual to pro.
Some details…
“Our mission is simple: move people from the idea of a bet to a placed wager as frictionlessly as possible,” said Jonathan Bales, cofounder and chief strategy officer of the new Gambly Ventures. “By combining Unabated’s tools with Gambly’s technology, we can serve the full spectrum of the betting market.”
Gambly’s AI platform, built also by cofounder Cal Spears, generates betting slips for more than 200,000 users who have linked their phone numbers for texts. Another 2,700 Discord members use Gambly for deep links, and the company produced nearly 15 million betslips to sports betting operators during the past NFL season.
Enjoying Covers content? Add us as a preferred source on your Google account
Bringing worlds together
Unabated provides experienced bettors with real-time odds comparisons and other analytical tools within its community. The company announced on X that the merger will help it focus on efficiency, expanded odds scope, and more rapid improvements.
Big news: Unabated Sports has officially merged with @CalSpears and @Balesbets AI-powered betting platform @gambly.
— Unabated (@UnabatedSports) March 18, 2026
A quick thread on what this means for Unabated members 🧵 pic.twitter.com/0kHmBxyZr8
Gambly Ventures plans to merge resources like comprehensive odds ingestion and mapping, betslip deep linking, and data science, according to the new company. The merger, they feel, also allows for a better AI and data infrastructure with the emergence of prediction markets in the gaming industry.
“Unabated gives aspiring bettors the tools and resources to make sharper bets,” Unabated cofounder Jack Andrews said. “This merger of engineering talent and product vision allows us to build more efficiently and enables bettors on both platforms to make better wagers. It's a win/win/win."
