FanDuel revealed on Wednesday that it's innovating its sportsbook with brand-new responsible gaming technology.
Speaking at SBC Summit Americas, a top-level FanDuel official revealed a financial management feature it calls Real-Time Check-In.
Key Takeaways
- The feature will identify and alert customers of deposits that are inconsistent with their usual pattern.
- Customers can lower or cancel their deposits once alerted.
- FanDuel also has responsible gaming features such as Reality Check, My Spend, and a self-exclusion list.
FanDuel’s new feature will help customers make informed, responsible decisions when it comes to their deposit habits. In other words, it will serve as a safeguard to ensure that customers don’t impulsively blow through their budget.
“Last year, we saw how providing personalized insights into a customer’s activity through My Spend can help them to better manage their play,” said Cory Fox, FanDuel senior vice president, public policy and sustainability said in a release. “We also know deposit is a key moment in the customer journey.
“Now, we’re able to use machine learning to provide a new level of support through Real-Time Check-In encouraging customers to reflect on how much money they’re depositing and if it’s within their budget.”
Focusing on responsible practices
If FanDuel’s machine learning-based model detects deposits that are inconsistent with the customer’s usual habits, the Real-Time Check-In feature will alert the customer to review the deposit. They may choose to continue with the deposit as usual, lower the deposit, or set a deposit limit.
FanDuel’s tracking features will also allow customers to review their past transactions.
Real-Time Check-In is just another of FanDuel’s innovations in the responsible gambling space. The sportsbook also has options for user limits, timeouts, reality checks for players who have been logged in for long periods, a self-exclusion list, and more.
Helping customers
FanDuel announced earlier this year that nearly half of its seven million American sports bettors reviewed their financial activity during the NFL season. They did this using the My Spend tool, which aggregated deposit and withdrawal patterns to show where customers’ money went.
In September, FanDuel also launched a responsible gaming program called Trusted Voices: Conversations About Betting. The resource was designed to prepare trusted adults to educate people close to them about the dangers of gambling addiction and illegal wagering.
FanDuel is the leader in American sports betting and a member of the Responsible Online Gaming Association, whose seven sportsbooks represent 85% of the legal sports betting market. The group was formed to promote responsible habits in the evolving online gambling space.
