FanDuel is the latest and now largest legal sports betting operator to jump on Genius Sports’ new immersive NFL product.
The sports betting technology company announced Wednesday that FanDuel will be using “BetVision,” which allows users to customize their viewing options and receive a low-latency stream of an NFL game.
The innovation comes equipped with in-game stats, integrated odds, and graphic overlays in a single stream to provide real-time live wagering opportunities.
"As an official sports betting partner of the National Football League, we're continuing to look for ways to elevate the betting experience on our platform for fans during every game," FanDuel chief commerical officer Mike Raffensperger said in a statement. "Partnering with Genius will allow us to pair our industry-leading product with access to BetVision to build a seamless live betting experience for fans."
FanDuel joins Caesars, BetRivers, and Fanatics Sportsbook as the only operators offering BetVision.
This new agreement with Genius Sports enhances their partnership, which previously included FanDuel’s access to NFL official league data.
The unique BetVision is offered on phones and tablets so NFL fans can get in on the action from anywhere.
Genius Sports announced earlier this week that it has seen an uptick in live wagering since launching BetVision in September. The company said 54% of wagers made by bettors were in-play bets, and 84% of bets made by streamers came from in-play wagering.
“In partnership with FanDuel, we are proud to lead a new era of sports betting experiences across North America,” Genius Sports CEO Mark Locke said. “With heightened demand for greater personalization and interactivity, BetVision revolutionizes the live betting experience for FanDuel’s customers by helping to drive fan engagement and accelerate the growth of in-game betting.”
Genius Sports has touted BetVision as a success, seeing its sports betting revenue rise 34% year-over-year in the third quarter. It was only a matter of time before a big-time sportsbook jumped on board with the technology company that also provides data to media and sports clients across the country.
FanDuel has greatly helped parent company Flutter Entertainment obtain a 47% market share in the U.S.
FanDuel has been so successful that Flutter is planning to list the operator on the New York Stock Exchange in the first quarter of 2024.