Fanatics Markets and ADI Predictstreet, the Official Prediction Market Partner of the 2026 FIFA World Cup, launched an interactive World Cup hub ahead of the tournament’s kick-off in June.
The Wednesday announcement detailed how fans will receive an enhanced experience at the trading platform, which is a subsidiary of Fanatics.
Key Takeaways
- The hub includes prediction markets, tournament news, player stats, and additional content.
- Fanatics is aiming to grow its prediction markets similar to how it rapidly grew its sports betting operations.
- France and Spain are co-favorites with 18% probability of winning the World Cup, according to Fanatics Markets.
An announcement from Fanatics and Predictstreet confirmed the new landing spot for fans for the upcoming 48-team competition that will take place in the U.S., Canada and Mexico.
Already live, the co-branded World Cup Hub offers expanded prediction markets for global soccer events. It also houses tournament news, player data, and enhanced in-app content designed to amplify the World Cup trading experience.
"As the Official Prediction Market Partner of FIFA World Cup 2026™, we are thrilled to have a U.S. partner that fans already know and trust,” said Dimitrios Psarrakis, CEO of ADI Predictstreet. “As a global leader in sports — through the merchandise, the moments, the direct relationships with millions of fans, their reach and understanding of the American sports fan is unmatched."
“As the primary host country for the FIFA World Cup 2026™, the U.S. is a strategically important market, and we greatly value the long-term opportunity this collaboration provides to strengthen the presence of the ADI Predictstreet brand in the region.”
The World Cup Hub experience can be accessed by fans in 23 U.S. states and four territories via the Fanatics Markets App and website.
Eligible markets include: Alaska, Delaware, Hawaii, Idaho, Maine, New Hampshire, North Dakota, Rhode Island, South Dakota, Utah, Alabama, California, Florida, Georgia, Minnesota, Mississippi, Nebraska, New Mexico, Oklahoma, Oregon, South Carolina, Texas, Washington, Guam, Puerto Rico, American Samoa and U.S. Virgin Islands.
Enjoying Covers content? Add us as a preferred source on your Google account
Fanatics Markets drops World Cup Hub
Fanatics has quickly proven itself in the world of sports betting as one of the fastest-rising sportsbooks. It is attempting to replicate that success with its prediction platform, which launched in December of last year.
“Fanatics has been building something unique; direct relationships with tens of millions of fans, across every team, every sport, every moment that matters to them,” said Matt King, CEO of Fanatics Betting & Gaming. “When ADI Predictstreet was looking for a U.S. partner, it was a natural conversation given the scale of our reach to fans."
“We are excited to bring that experience to Americans this summer. The World Cup Hub gives fans a more immersive way to follow the tournament in real time, combining content, data and prediction markets all in one experience."
Prediction markets made waves across America over the last year, particularly with their sports event contracts. These are yes and no options related to sports outcomes that consumers buy and either win or lose money from based on the accuracy of their prediction.
For example, a World Cup prediction market might ask which country will win the upcoming tournament. Using data from Fanatics Markets, current at the time of writing, users could purchase a contract for France to win the event for $.18 each.
A customer would be able to purchase 58.8 contracts for $10 at this price. They would receive $58.80 payout — $1 for each winning contract — if France won and $0 if they lost.
Conversely, users could also purchase contracts for France or any other nation to lose the tournament. One contract for France to lose would cost $.84 and would also pay $1 per winning contract.
FIFA World Cup prediction markets
The World Cup begins on June 11 when one of the three host nations, Mexico, battles South Africa in Estadio Azteca in Mexico City. The tournament will run through July 19, when the final will be played at MetLife Stadium in East Rutherford, NJ.
Fanatics Markets lists France and Spain as the outright leaders to win the tournament at 18% probability each. England (13%) leads the chasing pack, followed by defending champion Argentina (12%) and both Portugal and Brazil (11%).
