DraftKings is now the exclusive sports betting operator of Kaulig Racing and Ty Dillon, driver of the No. 10 Chevrolet car.
DraftKings, one of the two largest operators in the US, will have its logo placed on the Chevy racecar driven by Dillon for two upcoming races.
Key Takeaways
- Dillon finished second in the first-ever In-Season Challenge.
- DraftKings has a longstanding relationship with NASCAR.
- DraftKings’ logo will feature on Dillon’s car, fire suit, his crew’s uniforms, and the pit wall.
According to an announcement by Kaulig Racing, DraftKings’ logo will be placed "prominently" on the car. It will also be emblazoned on the driver’s fire suit, the pit crew’s uniforms, and the team’s pit wall.
Dillon’s upcoming races with the sports betting giant’s logo include those at World Wide Technology Raceway in St. Louis, Missouri, and Kansas Speedway in Kansas City, Kansas.
“I am passionate about delivering fans the best experience possible, which is why it is so exciting to be working alongside DraftKings,” said Dillon. “It’s an iconic brand that’s become synonymous with innovation and fan engagement, offering a responsible and entertaining way for fans to get even more invested in the action. I’m proud to have DraftKings on the No. 10 Chevrolet, and honored to have them join us this season.”
As noted by the announcement, DraftKings and NASCAR have a healthy relationship. The racing league earlier this year introduced its inaugural In-Season Challenge, a five-race mini-series, presented by DraftKings.
Dillon, 33, finished second in the challenge despite entering as the 32nd seed.
Ready to make an appearance
DraftKings’ logo will feature on the No. 10 Chevy for the first time at the Enjoy Illinois 300 on Sept. 7. The race will be broadcast on USA, the Motor Racing Network, and SIRIUSXM’s NASCAR station.
Dillon is the 2011 ARCA Racing Series champion and was the youngest-ever winner until 2021. He’s 33rd in NASCAR’s 2025 standings and has a season-best finish of eighth at EchoPark Speedway in June.
Dillon has competed in the NASCAR Cup Series since 2014, logging 269 total races. He has two top-five finishes and eight top-10 finishes in his career.
DraftKings’ NASCAR presence
DraftKings was previously the primary sponsor for Bubba Wallace and Tyler Reddick during its partnership with 23XI Reddick, a group co-owned by Michael Jordan and racing legend Denny Hamlin.
Dillon’s Kaulig teammate and the driver of the No. 16 car, AJ Allmendinger, also reached a new partnership deal. The two-race arrangement will see him back in a union with Black’s Tire Service, who supported Allmendinger during a Cup Series race at Martinsville Speedway.
