No one likes a conspiracy theory quite like sports bettors.
Bettors at DraftKings Sportsbook are hoping that a popular theory involving the colors of the upcoming Super Bowl logo will determine next year’s participants in the NFL’s biggest game.
The sportsbook revealed the highest number of Super Bowl exacta tickets involve two teams whose colors are emblazoned on the Super Bowl LXI logo.
Key Takeaways
- The popular online conspiracy picked up ahead of Super Bowl LVI during the 2021 season.
- Super Bowl LX’s logo contained a variety of colors, but inverting them narrowed down the options.
- Bettors would win 160x their investment if their picks are correct.
DraftKings revealed that the most-bet Super Bowl LXI matchup involves the Chicago Bears and the Jacksonville Jaguars, whose burnt orange and shimmering blue-green are featured in the game logo.
Per @DKInsights_, Jaguars vs. Bears is the most-bet exact matchup for Super Bowl LXI 😅 pic.twitter.com/xj4Uv9MJiV
— DraftKings Sportsbook (@DKSportsbook) February 11, 2026
The Super Bowl logo conspiracy began in 2021 with Super Bowl LVI between the Cincinnati Bengals and the Los Angeles Rams. Prior to that, the NFL mostly used silver for the lettering and designs of the logos. The emblem for Super Bowl LVI was orange and yellow, drawing from two of their primary colors.
The trend also held the following year when a green and red Super Bowl LVII logo ended up with the Kansas City Chiefs and the Philadelphia Eagles playing in the Big Game.
The Super Bowl LVIII design for the Kansas City Chiefs-San Francisco 49ers matchup was red and purple – not an exact match, but close enough. Super Bowl LIX returned to red and green just in time for the Chiefs and Eagles to return to the championship stage.
The NFL attempted to put an end to the online rumor by using an assortment of colors for the Super Bowl LX logo, including blue, purple, yellow, red, green, and pink. However, one X user noted (perhaps jokingly?) that inverting the colors resulted in a logo that was primarily orange and green, which matched the Seattle Seahawks and the Denver Broncos.
There's been a conspiracy theory the last 4 seasons about the Super Bowl logo colors telling us who the matchup would be.
— T (@TimContic) January 20, 2026
With this years logo showing rainbow colors, it was much more difficult to decipher the code..
..until you invert the colors of the logo in photoshop. pic.twitter.com/720sOlTR2P
The match wasn’t perfect, since the Broncos ended up losing starting quarterback Bo Nix to a fractured right ankle for the AFC Championship Game. However, oddsmakers briefly had the Broncos favored over the Patriots until Nix’s injury was revealed to the public about an hour after the team’s divisional-round win over the Buffalo Bills.
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Luck, coincidence, or something else?
The Jaguars and Bears are both coming off of impressive seasons that did not amount to deep playoff runs.
The Jags finished the regular season on an eight-game winning streak and with a final record of 13-4. They hosted the Bills in the wild-card round and lost 27-24 on a last-minute touchdown.
Meanwhile, the Bears went 11-6 and won the NFC North against all odds. They took down a division rival, the Green Bay Packers, in the wild-card round after storming back from a 21-6 halftime deficit to win 31-27.
To anyone wearing a tinfoil hat, their 2025 success was merely a precursor for their Super Bowl 2026 campaign.
Super Bowl odds and payouts
DraftKings’ Super Bowl LXI odds have a Jaguars-Bears matchup at +16,000 odds, or a 0.62% implied probability. It is the joint-74th most-likely matchup on the board, right between the Houston Texans facing the Bears (+15,000) and the Los Angeles Chargers facing the Tampa Bay Buccaneers (+17,000).
A successful wager would result in payments of 160x. In other words:
- $1 bet - $160 win
- $10 bet - $1,600 win
- $25 bet - $4,000 win
- $100 bet - $16,000 win
