With UFC 316 scheduled for Saturday, June 7 at the Prudential Center in Newark, New Jersey, one sportsbook teamed up with the organization to issue a brand-new responsible gaming campaign.
DraftKings announced Wednesday it joined forces with UFC to launch a new responsible gaming ad campaign, underscoring the two brands’ shared commitment to encouraging responsible play.
Key takeaways
- DraftKings, UFC collaborate with new responsible gaming ads.
- The ads will feature UFC lead play-by-play announcer Jon Anik.
- The ads debut at Saturday's UFC 316 card at the Prudential Center in Newark.
The following ads will be released later this week: the 15-second spot here and 30-second spot here.
The new ads premiere Friday, June 6 at UFC 316's ceremonial weigh-in, followed by two 30-second in-arena spots Saturday. A 15-second version will also air during UFC 318’s PPV broadcast on Saturday, July 19, with additional placements across social media later this year.
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Jon Anik part of the campaign
The campaign features UFC lead play-by-play announcer Jon Anik delivering a concise message about responsible play among UFC fans and bettors, highlighting key tools widely available through DraftKings’ Responsible Gaming Center, including its "My Stat Sheet", which helps customers track and manage their play.
“Responsible gaming is a core part of who we are at DraftKings, and we’re always looking for impactful ways to expand awareness and education,” said DraftKings Chief Responsible Gaming Officer Lori Kalani. “UFC provides a tremendous platform to amplify that message to a broad and passionate audience. We’re proud to collaborate on this campaign to reinforce that responsible gaming is for everyone.”
DraftKings was named UFC’s first-ever Official Sportsbook and Daily Fantasy Partner in the U.S. and Canada in 2021.
Saturday's 12-fight card, highlighted by two title bouts, can be found here and seen on ESPN and ESPN+.
