College Football Helps North Carolina’s Handle, Revenue Rise Significantly in August

North Carolina’s eight online operators generated $54.1 million in gross revenue on a $478.7-million handle with a late-month boost.

Brad Senkiw - Contributor at Covers.com
Brad Senkiw • News Editor
Sep 16, 2025 • 15:08 ET • 4 min read
North Carolina Tar Heels wide receiver Jordan Shipp (1) signals first down in the first quarter at Kenan Stadium. Bob Donnan-Imagn Images
Photo By - Imagn Images. North Carolina Tar Heels wide receiver Jordan Shipp (1) signals first down in the first quarter at Kenan Stadium. Bob Donnan-Imagn Images

Sports betting in the Tar Heel State experienced significant year-over-year increases in both handle and revenue during August.    

Key Takeaways

  • The Tar Heel State’s August handle was the sixth over $400 million in 2025.

  • Gross revenue jumped 60.5% from the same month in 2024.

  • College football’s Week 1 landing in late August helped boost betting.

The North Carolina State Lottery Commission reported on Tuesday that sports bettors wagered $478.7 million, a 29.2% improvement from August 2024. It helped that sports betting caught Week 1 of college football at the tail end of the month, as well as NFL preseason games. 

Gross revenue for the Tar Heel State’s eight online operators took a major leap, increasing a whopping 60.5% year-over-year to $54.1 million.   

It’s the sixth month that North Carolina sports betting has generated at least $400 million in wagers. Last year, operators produced 400-million handles in seven months from March through December.  

The 11.3% hold was up from the previous August’s 9.7%. It’s also the fifth double-digit win rate produced in 2025.    

N.C. Sports Betting Handle Revenue Tax (estimated)
August 2025 $478,665,552 $54,110,076 $9,739,814
August 2024 $370,484,774 $33,751,015 $6,075,183

Paying out

Sportsbooks paid out $420.6 million in winnings to bettors in August, up from $334.7 million during the same month in 2024. 

Operators were more giving during the last full month before the NFL regular season, spending $14.8 million in promotional bets. That’s up from the $13.1 million in August 2024 and the $8.8 million handed out in July.  

Sportsbooks also canceled or voided $3.9 million in wagers. That left the Tar Heel State to fill its coffers with $9.7 million. North Carolina operators have paid out nearly $70 million in taxes to the state this year.                   

Bigger days coming

College football went the way of the sportsbooks in late August thanks to three top-10 favorites being upset: Texas, Clemson, and Notre Dame. 

Sports betting will see a massive boost in handle in September’s release. North Carolina’s wagering went from $370.5 million in August 2024 to $575.4 million in September 2024. Handles then stayed over $600 million through January 2025.

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Brad Senkiw - Covers
News Editor

Brad has been covering sports betting and iGaming industry news for Covers since 2023. He writes about a wide range of topics, including sportsbook insights, proposed legislation, regulator decision-making, state revenue reports, and online sports betting launches. Brad reported heavily on North Carolina’s legal push for and creation of online sportsbooks, appearing on numerous Tar Heel State radio and TV news shows for his insights.

Before joining Covers, Brad spent over 15 years as a reporter and editor, covering college sports for newspapers and websites while also hosting a radio show for seven years.

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