BetMGM’s branding presence with MLB will continue for the foreseeable future.
Key Takeaways
- BetMGM and MGM Resorts International renewed their partnership with MLB, extending a relationship that began in 2018.
- The online operator will continue to be featured on multiple league platforms.
- BetMGM operates in nearly a dozen jurisdictions that have an MLB team.
The online sportsbook and casino announced a multi-year extension Tuesday with the pro baseball league that began when MGM became the first operator to be MLB’s official sports betting partner in 2018, enhancing the operator’s visibility on multiple platforms.
“Major League Baseball offers one of the most engaging, data–rich experiences in sports, and this renewal underscores our shared commitment to innovation, integrity, and responsibility,” BetMGM chief revenue officer Matt Prevost said in a statement. “Together, we're enhancing how fans experience the game, from defining moments on the field to legendary experiences at marquee events like MLB All-Star Week."
Under the extension, BetMGM will continue to receive exposure across MLB's media platforms, including MLB Network, Apple TV broadcasts, and the league's website in the U.S. and Canada. The responsible gaming partnership feature, GameSense, will also remain.
BetMGM will also keep developing online casino games featuring pro baseball, and MGM Resorts, which owns 50% of BetMGM with Entain, will continue to be MLB’s exclusive resort and casino partner.
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Visibility increasing
BetMGM also expects its marketing presence with MLB events, including MLB Awards Week in Las Vegas, to grow.
“MGM Resorts and BetMGM have been great partners to baseball for nearly a decade,” said Uzma Rawn Dowler, MLB chief marketing officer and senior vice president of global corporate partnerships. “We're excited to continue our relationship and together help create more unique experiences for our fans.”
Not only is BetMGM a league sponsor, but the online operator also has partnerships with nine MLB teams, including big-market teams in the Boston Red Sox, Los Angeles Dodgers, Philadelphia Phillies, and New York Yankees.
BetMGM operates online sports betting in 22 U.S. states, including nearly a dozen jurisdictions where at least one MLB team resides. BetMGM also has partnerships with the NBA, WNBA, NHL, and NASCAR.
MLB's broader gambling strategy
MLB also has an integrated partnership with FanDuel, the No. 1 market-share online sportsbook and iGaming operator in the U.S. It wasn't the first league to partner with sportsbooks after PASPA was overturned in 2018, but it was among the earliest major leagues to embrace gambling sponsorship revenue.
MLB signed an unprecedented memorandum with the federal regulator, the Commodity Futures Trading Commission, in March and partnered with prediction market platforms Kalshi and Polymarket to build new contract trading standards. MLB wants input on what markets are offered, something other leagues are seeking as well, and a seat at the regulatory framework table to help protect the integrity of the sport.
