bet365 Sportsbook Launches in Tennessee Ahead of March Madness

James Bisson - Head of Content, Betting
James Bisson • Head of Content, Betting 16+ years betting experience
Updated: Mar 16, 2025 , 10:15 AM ET • 4 min read

The sportsbook app is now available in 13 states, while bet365 Casino is available in two iGaming states.

Tennessee's Chaz Lanier (2) celebrates Tennessee's Jordan Gainey’s (11) basket during a men’s college basketball game between Tennessee and South Carolina at Thompson-Boling Arena at Food City Center, Saturday, March 8, 2025.
Photo By - Imagn Images.

Just in time for Selection Sunday and the start of both men's and women's college basketball tournaments later this week, the Volunteer State received another option to choose from for customers' sports betting offerings and needs.

bet365 has officially launched in Tennessee and new customers can register now to claim a bet $5, get $150 in bonus bets reward, among other Tennessee sportsbook promos. Enter bet365 Tennessee bonus code 'CVSBONUS,' make an initial deposit of $10, and place a first bet of $5 or more. Regardless of the wager's outcome, customers will receive $150 in bonus bets.

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Bet $5, Get $150, Win or Lose
Code: CVSBONUS

The bet365 sportsbook app is now available in 13 states, while bet365 Casino is available in two iGaming states: Pennsylvania and New Jersey. The site also launched in Illinois this week.

"Tennessee's passionate sports fans have an insatiable appetite, and we are incredibly excited to present our fully stocked menu of offers, boosts, and more with them," a bet365 spokesperson said.

"Without question, new and eligible bettors in the Volunteer State will enjoy the bet365 Never Ordinary experience, which features great offerings like amazing Bet Boosts, the fastest In-Game product, and Same Game Parlays."

A total of 12 legalized Tennessee sports betting apps are now available in the state, since sportsbooks launched in November 2020.

Tournament teams

The debut of bet365 comes as Tennessee navigates the SEC men's basketball tournament. The 25-6 Vols entered the tourney as the No. 4 seed and knocked off Texas and Auburn to reach today's conference tournament final against Florida.

The Lady Vols were ranked No. 9 and reached the second round of the women's SEC tournament before falling to Vanderbilt.

Both teams will look to see where they land on Selection Sunday, with the men's bracket reveal at 6 p.m. ET, followed by the women's bracket show at 8 p.m. ET.

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bet365 in the U.S.

bet365 first launched in the United States in 2018 when it debuted in New Jersey in partnership with Hard Rock Hotel and Casino in Atlantic City. It has since expanded into Colorado, Ohio, Virginia, Iowa, Kentucky, Louisiana, Indiana, Arizona, North Carolina, Pennsylvania, and Illinois.

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James Bisson
Head of Content, Betting

James Bisson is the Editor-in-Chief at Covers. He has been a writer, reporter and editor for more than 20 years, including a nine-year stint with The Canadian Press and more than five years at theScore. He has covered dozens of marquee events including the 2010 Winter Olympics, the 2006 Stanley Cup final and Wrestlemania 23, and his work has appeared in more than 200 publications, including the Los Angeles Times, the Guardian, Yahoo! Sports, the Toronto Star and The Globe and Mail.

His book, “100 Greatest Canadian Sports Moments”, was a hardcover best-seller in Canada in 2008 and earned him appearances on CBC Radio and Canada AM. He has written more than 50 sportsbook reviews, more than 200 industry news articles, and dozens of other sportsbook-related content articles.

A graduate of the broadcast journalism program at Ryerson University (now Toronto Metropolitan University), James has been an avid bettor since the early 2000s, and cites bet365 as his favorite sports betting site due to its superior functionality and quick payouts. His biggest professional highlight: Covering Canada's first Olympic gold medal on home soil – and interviewing Bret Hart. Twice.

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