bet365 Expands Reach With Launch of Sportsbook in Indiana

Renowned online gambling giant expands footprint in the U.S., now live in eight states, including Iowa, Colorado, Virginia, New Jersey, Ohio, Kentucky, and Louisiana

Jan 30, 2024 • 09:04 ET • 4 min read
Pascal Siakam NBA Indiana Pacers
Photo By - USA TODAY Sports

bet365 has entered its eighth state in the U.S. sports betting landscape.

The renowned online gambling giant has expanded its footprint in the United States, aiming to capture the thriving market in the Hoosier State. 

bet365 is now live in eight U.S. states - including Iowa, Colorado, Virginia, New Jersey, Ohio, Kentucky, Louisiana - as well as Ontario, Canada. 

A growing U.S. footprint

The UK-based bet365 touts 90 million customers globally, but has put a lot into the North American market. It launched in Louisiana in November, and is poised to be one of the first licensed operators to enter the new North Carolina sports betting market that’s on track to go live on March 11. The operator announced a partnership with the Charlotte Hornets in November, which is the fifth professional sports franchise to establish an affiliation with bet365.

bet365 has also risen to third among sportsbooks in the heavily populated Ohio sports betting market. 

Indiana sports betting landscape

The Indiana Gaming Commission reported that the Hoosier State accepted $503.1 million in bets in December, slightly down from the $513.6 million in November. The Indiana sportsbooks were more victorious in December though with their hold percentage jumping to 10% from 6% in November and thus revenue climbed to $50.6 million from $30.7 million. The numbers are still trending upward on the macro level though for the Hoosier State as December 2023 saw better numbers in every category compared to 2022. 

bet365 will compete for market share with the likes of DraftKings, FanDuel, BetMGM, Caesars Sportsbook, and ESPN Bet. DraftKings is the top dog in the state as of now, collecting $177.9 million in bets in December. FanDuel is right behind them with $171.2 million. BetMGM, Caesars, and ESPN Bet are basically in a three-way tie for third place, collecting $33.6 million, $33.3 million, and $33 million, respectively.

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