Arizona Plans to Award Three New Sports Betting Licenses

James Bisson - Head of Content, Betting
James Bisson • Head of Content, Betting 16+ years betting experience
Updated: Jul 5, 2023 , 05:21 PM ET • 4 min read

Three unknown sports betting operators will be gaining market access in the state of Arizona. The Arizona Department of Gaming will be holding an informational webinar later this month ahead of application submissions.

Ketel Marte Arizona Diamondbacks MLB
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Arizona will be providing a new group of legal sports betting operators with the opportunity to gain market access in the state.

The Arizona Department of Gaming announced that it will be accepting new applications for event wagering licenses starting in August. The ADG — the state’s regulatory agency for tribal gaming, racing, and event wagering — will accept applications for one event wagering license reserved for Arizona Tribes. The agency will also accept two applications for pro sports teams.

Ahead of the state’s application deadline, which is Aug. 15, the ADG will be hosting an informational webinar on July 17 to educate prospective applicants on the submission process and to address any questions or concerns by potential operators.

Applications will then be evaluated based on an operator’s ability to adhere to Arizona’s event wagering legislation.

Current state of business

Arizona has 17 approved online sports betting sites, which include FanDuelDraftKingsBetMGMCaesarsBetRiversUnibetWynnBetBarstool Sportsbook, and others. Despite the stiff competition, Arizona presents a promising opportunity for prospective gambling operators.

In April, the state reported a $535.7 million handle — a 16.8% decline month-over-month.  However, operators in Arizona improved their hold in April to 8.9% compared to 8.3% in March.

The adjusted gross revenue of the state’s operators reached $34.3 million in April after promotional deductions, which was slightly down from $37.1 million in March. Despite the drop, the results in April were a significant increase from February’s $15.8 million in revenue.

Arizona’s prospective operators will look to quickly drive profits due to the cost of gaining market access. Sportsbooks will be required to pay a $750,000 licensing fee if granted approval, while $100,000 of that total is due with the application.

It's unclear what operators will submit applications for market access in Arizona but bet365Betr, and Tipico could be potential suitors.

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James Bisson
Head of Content, Betting

James Bisson is the Editor-in-Chief at Covers. He has been a writer, reporter and editor for more than 20 years, including a nine-year stint with The Canadian Press and more than five years at theScore. He has covered dozens of marquee events including the 2010 Winter Olympics, the 2006 Stanley Cup final and Wrestlemania 23, and his work has appeared in more than 200 publications, including the Los Angeles Times, the Guardian, Yahoo! Sports, the Toronto Star and The Globe and Mail.

His book, “100 Greatest Canadian Sports Moments”, was a hardcover best-seller in Canada in 2008 and earned him appearances on CBC Radio and Canada AM. He has written more than 50 sportsbook reviews, more than 200 industry news articles, and dozens of other sportsbook-related content articles.

A graduate of the broadcast journalism program at Ryerson University (now Toronto Metropolitan University), James has been an avid bettor since the early 2000s, and cites bet365 as his favorite sports betting site due to its superior functionality and quick payouts. His biggest professional highlight: Covering Canada's first Olympic gold medal on home soil – and interviewing Bret Hart. Twice.

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