The business of ensuring “integrity” for sports and sportsbooks looks hot right now, which may be due in no small part to growing concerns about that integrity.
- Growing concerns over betting scandals and new federally regulated prediction markets are driving demand for companies that monitor and protect sports integrity.
- Firms like Sportradar and Genius Sports have seen rising revenue and opportunities from selling integrity services to leagues and regulators, even as those services may only be a small part of overall profits.
- Integrity Compliance 360 also gained attention after helping the UFC flag suspicious betting activity, highlighting the expanding role of integrity monitoring in sports.
On Wednesday, for example, sports technology company Sportradar reported its "integrity services" business generated revenue of roughly €4.2 million for the three months ended Sept. 30, up 103% from a year earlier.
“Integrity Services revenues more than doubled in the quarter driven by uptake of products and services from league partners and the addition of new customers,” Sportradar said in its earnings announcement.
New York State Gaming Commission Chairman Brian O'Dwyer has written a letter to NBA Commissioner Adam Silver basically inviting the league to ask for further sports betting restrictions. No request received yet, but if the regulator gets one "we would act with utmost alacrity." pic.twitter.com/ExXZ7gMbl4
— Geoff Zochodne (@GeoffZochodne) November 6, 2025
Sportradar's integrity services include monitoring for suspicious betting activity (using an “AI-powered Universal Fraud Detection System”), providing education, and conducting investigations.
Integrity-related receipts were still a small slice of Sportradar’s overall revenue for the quarter, which was approximately €292.1 million. Nevertheless, comments from CEO Carsten Koerl suggest that sliver provides opportunities to make money in other ways.
“We are very proud of our integrity service and what we can do for both regulators and law enforcement agencies and the leagues,” Koerl said during a conference call for analysts and investors. “Integrity and protection of the game is the highest interest for all these stakeholders. From our perspective, that's something which is enabling us to do the business in the betting markets which we are doing and to expand our footprint here. Integrity is not really a service which is driving strong profits for us.”
While integrity may not mean huge profits (at least not yet), the comments suggest the recent turmoil tied to legal sports betting could be a situation that some businesses are better positioned for than others. State and federal policymakers are eyeing further restrictions on sportsbook operators; no one is calling for less integrity.
That could put companies selling peace of mind to leagues and sportsbooks in an advantageous spot. Those same companies could have new partners to pursue as well, as federally regulated prediction markets are offering de facto sports wagering in all 50 states, creating some unease among sports governing bodies.
A Genius move
Another sports betting-related technology company, Genius Sports Ltd., noted the potential opportunities provided by prediction markets in reporting its third-quarter results on Tuesday.
“As they evolve and mature, prediction markets may provide a meaningful new opportunity for Genius Sports in expanding the addressable market,” Genius CEO Mark Locke said during a conference call. “While these products are nascent, they are evolving rapidly and the need for Genius official league data, marks and logos, and integrity solutions will only grow as prediction markets become more sophisticated. This means that we are extremely well placed should we decide to engage.”
Genius isn’t the only data provider that could find partners in the world of prediction markets either.
Citizens analyst Jordan Bender wrote in a note to clients on Sportradar's latest earnings that "the net impact of prediction markets [is] somewhere between neutral to positive, not negative, and the company [is] highlighting the extensive checks it has in place to make sure all the data it sells ends up in the right hands."
Dana White is breaking his silence after suspicious betting activity was observed before Isaac Dulgarian, a heavy favorite, lost on Saturday.
— TMZ Sports (@TMZ_Sports) November 4, 2025
The @UFC honcho walks us through everything that's gone down, from being alerted to potential irregularities before the event to meeting… pic.twitter.com/cVrp99W82Z
Another provider of integrity services, Integrity Compliance 360 (IC360), got a ringing endorsement this week from UFC CEO Dana White, whose mixed martial arts organization is dealing with betting-related concerns of its own.
The UFC was alerted by IC360 to unusual wagering on a fight over the weekend, White said in an interview on Tuesday with TMZ. The MMA company then called in law enforcement after an eyebrow-raising performance played out in the octagon, which prompted refunds for some sports bettors.
“We’re watching every fight that happens in the UFC, from the first prelim to the main event,” White told TMZ. “(IC360) monitor all of the betting. They’re the best in the business.”
