Sportradar Inks Data-Driven Content Deal with Sportsnet

Deal to include enhanced digital graphics, in-depth research in Sportsnet's MLB and NHL broadcasts.

Nov 28, 2023 • 16:09 ET • 4 min read
Vladimir Guerrero Jr. MLB Toronto Blue Jays
Photo By - USA TODAY Sports

A major betting technology company has secured a partnership with a Canadian sports network.

Sportradar has agreed to a partnership with Sportsnet to provide Canada’s leading sports network with data-driven content. As part of the deal, Sportradar will integrate real-time statistics, player information, and advanced data sets across Sportsnet’s media platforms.

“We are proud to partner with Sportsnet, a market leader, who is committed to entertaining and informing Canadian sports fans,” said Brian Josephs, Sportradar's head of regional sales, North America, in a statement. “Together, we will bring fans closer to the action, providing them a unique, more engaging viewing experience.”

Sportsnet will also leverage Sportradar’s web-based research application radar360 and the company’s statistical experts to enhance broadcasts of MLB and NHL games. The broadcasts includes Sportsnet’s entire portfolio of regional channels throughout Canada. It also includes Sportsnet’s specialty channels, streaming service, radio network, mobile app, and podcasts.

Riding momentum

Sportradar has landed a deal with Sportsnet following favorable financial results in Q3 2023.

The Switzerland-based company generated $211.8 million in revenue during the quarter — a 12% increase compared to Q3 2022. Sportradar’s U.S. segment, which includes sports betting operations, reported $36.9 million in revenue in Q3 2023 — an 11% increase year-over-year.

Its U.S. business was bolstered by a 19% sales increase in gaming and audiovisual products.

On the other hand, Sportradar’s Rest of World segment posted $118.2 million in revenue in Q3 2023, an 11% uptick compared to the same period last year. Sportradar expects full-year revenue in FY2023 to range between $915 million and $926 million. The company projects to close the fiscal year with an adjusted EBITDA of at least $70 million. In FY2023, Sportradar has also secured partnerships with tech provider Huddle, U.S. Soccer, and Caesars Sportsbook.

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