The legal sports betting scene in the Buckeye State has a new entrant pitching itself with a novel concept: taking bets.
Prime Sports officially launched Ohio sports betting on Wednesday afternoon via its partnership with the SPIRE Institute prep academy in Geneva. Online wagering is the first order of business for Prime, but it is licensed to run a retail sportsbook in the state as well.
"We provide our members with a premium sports betting experience," Prime notes on its website. "All our members are guaranteed the right to wager up to the maximum amount on every betting market, so you never have to settle for less."
Ok, we’re live.— Prime Sports (@primesportsbook) September 13, 2023
Prime's launch in Ohio makes it the 19th online sportsbook in the state, which launched event wagering at the start of 2023. The Buckeye State has become one of the bigger sports betting markets in the U.S. since its launch, and regulators there are among the more aggressive when it comes to policing the behavior of operators.
That said, Ohio’s newest bookmaker aims to offer a higher-limit brand of sports betting. In short, the strategy for Prime, which is operated by New Jersey-based Out The Gate Inc., is to take as big a bet as it can from its users, if that's what they want.
That high-volume, low-margin style can be hard to find amid the current landscape of online sports betting sites. While bookmakers such as Circa Sports also offer it, they are more the exception in an industry that can seemingly cater more to a casual, same-game parlay-loving clientele. Prime Sports, however, has dubbed itself "America's sharpest sportsbook" on X, the former Twitter, throwing up the Bat-Signal for those looking to make larger wagers.
Beyond the Buckeye State
Prime's site suggests more state openings are on the way, noting it is "coming soon" to New Jersey and beyond.
“Other operators sit and watch their markets just happen in front of them,” Out The Gate says on its website. “They operate in fear of winning and high-limit players. They can only find profit by substantially limiting their liquidity pool to identifiably small-time, unsophisticated players. We give players the markets, the limits, and the service they prefer.”
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