LiveScore Group announced Wednesday that it partnered with X (formerly Twitter) and xAI to help its sports media and betting integrations.
Key Takeaways
- The partnership will help LiveScore personalize media experiences.
- LiveScore will use X’s data to package news with reactions and commentary.
- The partnership highlights the utility of X’s insights for companies in various industries.
LiveScore will gain access to X’s data and content APIs, allowing it to download information about online conversations involving a variety of sports.
Such information includes public opinions, breaking news, and reactions to major games, events, and highlight moments.
“This is a game-changing moment for LiveScore Group and for the industries we operate in,” said Sam Sadi, LiveScore Group CEO. “By partnering with X and xAI, we are unlocking the ability to combine the world’s most dynamic real-time content platform with our mission to converge sports media and betting. This will redefine how fans experience live sport, empower new forms of interaction, and set a bold new direction for the future of our industry.”
LiveScore outlined several key ways in which the partnership will advance the company’s mission.
It grants the company an ability to enrich sports media experiences with a combination of news, sentiment, and commentary and integrate new engagement features, such as bet slip-sharing directly to X. LiveScore can create smarter trading models based on real-world conversations occurring online and will have faster customer support and automated responses integrated into X.
Pushing boundaries
LiveScore Group already has more than 100 million annual users on its media and betting platforms, including LiveScore Bet and Virgin Bet.
In an ever-changing online world, the company’s partnership with X ensures it will continue to be at the forefront of innovation based on the feedback of its consumers, online viewers, and bettors.
Christopher Park, director and global lead of developer platform at X Corp, noted the partnership illustrates how the online conversation platform can be used to unlock innovation for companies in different industries.
“We are delighted to partner with LiveScore Group as they push the boundaries of sports engagement and innovation,” Park said. “This partnership highlights how X and xAI can empower forward-thinking companies to harness real-time data and AI to disrupt industries and deliver transformative experiences to users around the world.
He added, “LiveScore Group has established itself as a leading force in converging sports media and betting. This new partnership with X and xAI cements its position at the forefront of industry innovation and marks a bold step in shaping the next era of fan engagement.”
xAI partners with Kalshi
Prediction platform Kalshi announced in May it reached a partnership with xAI. However, company CEO Tarek Mansour deleted the commemorative posts just hours later.
The deal was later confirmed in July, ensuring Kalshi receives real-time insights and analytics to inform trades in its political, financial, and sports markets.
