Intralot has reported that its US subsidiary, Intralot, Inc., and the Idaho Lottery have signed a 10-year extension to their partnership. The new contract, effective September 2027, will introduce new technology to enhance players' gaming experience and the company's operational efficiency.
Key Takeaways
- Intralot has signed a 10-year extension with the Idaho Lottery.
- The contract will extend from September 2027, with Intralot supplying its LotosX Omni technology.
- Intralot recently left the Ohio sports betting market after a financial decline.
Central to the agreement is the installation of LotosX Omni, an end-to-end lottery solution powered by the LotosX framework. The upgrade is designed to automate communications between the Lottery and retailers, enable quicker game development, and improve the system's integrity.
The deal also covers releasing new retail innovations such as the PhotonX terminal and Dream Touch Flex automated vending machine. These releases should make draw and instant games more accessible to Idaho consumers through self-service.
The other pillar of this deal is Intralot's latest content management solution, CanvasX, which the company says enables more customized content in digital and traditional channels.
The deal, which extends the initial arrangement from 2007, also includes statewide replacement of all vending machines and security equipment in operation. Idaho Lottery Director Andrew Arulanandam said that with the long-term agreement, Idaho's games will be safe while dividend growth for education and public building construction projects will continue.
Intralot exits Ohio kiosk sports betting market
As Intralot is boosting its presence in Idaho, it is also reducing it in Ohio. The company officially withdrew Sports Bet Ohio operations from Ohio's Type-C sports wagering kiosk market, ending a generally unsuccessful two-year venture.
The Ohio Lottery has affirmed that Intralot is closing all 656 of its kiosks, which represented 93% of active outlets in Ohio for this type of bet. This move follows a series of dismal financial performances and growing recognition that kiosk-based sports betting could not compete with the offerings of mobile platforms.
Premiering Jan. 1, 2023, with Ohio's retail and online sports betting debut, the kiosk product was launched in restaurants, bars, and other establishments. Active spots temporarily peaked at over 940 but struggled with limited wagering options and reduced bet limits that were less desirable than complete-feature sportsbooks on mobile.
The revenue gap underscored the issue. In January 2024, kiosk revenue was at an all-time high of $207,315, but internet-based Ohio sportsbooks yielded $111.1 million in revenue during the month.
According to Ohio Casino Control Commission and Ohio Lottery figures, kiosk wagers represented less than $30 million in 2023, whereas over $17 billion was wagered online.
Intralot's departure leaves UBETOhio as the sole remaining business in the kiosk sector with 48 licenses. BetSkyBox, the other first-in-market vendor, exited the market in July of last year, a move that already raised doubts about the future of Type-C wagering in Ohio.
