Genius Sports obtained exclusive betting data rights for a group of soccer tournaments from the European Leagues Association, expanding its current coverage of the regulated international sports betting market.
Genius Sports plans to deploy its proprietary GeniusIQ system throughout European stadiums to maximize fan experience, officiating accuracy, and team performance as part of the multi-year deal.
Key takeaways
- Genius Sports secured exclusive betting data rights for multiple European soccer leagues.
- Its AI-powered GeniusIQ platform will be rolled out across stadiums to enhance performance and fan engagement.
- The collaboration strengthens Genius Sports' role in transforming soccer's commercial data infrastructure across Europe.
Already running in top divisions such as the Premier League, Danish Superliga, and Belgian Pro League, the GeniusIQ system uses AI to drive real-time data insights and generate greater commercial value for stakeholders. The new partnership marks Genius Sports as the exclusive data partner of tournaments covering 18 leagues, such as Eredivisie, Liga Portugal, Greek Super League, and the Swiss Football League.
The agreement shows a shift in European soccer's commercial and operational basis that technology drives strategically. According to European Leagues and Genius Sports officials, the partnership supports member leagues' data foundation and presents a sustainable model for development and innovation across the continent's soccer ecosystem into the future.
Genius Sports reveals broadened NFL agreement
Along with its European moves, Genius Sports also extended its partnership with the NFL in June, reaffirming its position as a leading sporting league technology and data partner.
As part of the multi-year extension, Genius Sports maintained existing exclusive rights to provide real-time official NFL data, Next Gen Stats, including the official betting data feed, to media partners and sportsbooks globally.
The deal broadens Genius Sports' scope of work to include exclusive NFL live, low-latency watch and bet feed distribution, and exclusive rights to administer in-game ad inventory. Through its FANHub proprietary technology, Genius will facilitate NFL international and domestic ad programs and fan engagement initiatives on a joint basis.
This partnership already introduced notable market innovations, such as BetVision, an interactive betting and streaming service that launched in 2023, and the 2024 EA SPORTS Madden NFL Cast release.
Genius Sports reports strong Q1 growth, votes through $100M share buyback
In May, Genius Sports released strong first-quarter 2025 earnings, reporting $144 million in revenue, a 20% year-over-year increase. It also narrowed its net loss to $8.2 million from $25.5 million for the 2024 quarter.
Adjusted EBITDA rose nearly threefold to $19.8 million, a 13.7% margin, and an 800 basis point improvement.
Income from betting technology, content, and services grew 44% to $106.5 million, buoyed by enhanced pricing and new contract renewals. However, revenue from media technology dropped 27% to $25.9 million. Sports technology profits grew 12%, bolstered by products sales running on GeniusIQ.
The company board approved a $100 million share repurchase program, evidencing optimism regarding its long-term financial future.
