All the talk nowadays is about millionaires and billionaires, but nobody mentions thrillionaires.
FanDuel announced Wednesday the launch of "Calling All Thrillionaires."
The new FanDuel Casino platform looks to elevate FanDuel's profile of online casino ads by showcasing what's unique about its offerings. It can be seen on TV, OLV, paid social and digital, retail, direct mail, radio, and OOH.
Key takeaways
- FanDuel announced a new ad campaign for FanDuel Casino called "Calling All Thrillionaires."
- Two new ad campaigns will be featured in Michigan, New Jersey, and Pennsylvania.
- The first ad debuted in late June, the second will debut in September.
The first iteration of "Calling All Thrillionaires" highlights the entertainment experience FanDuel Casino jackpots provide customers. The two new spots will air in key FanDuel Casino markets featuring New Jersey, Pennsylvania, and Michigan.
The first spot, "Mechanical Bulls," went live on Monday, June 23. You can view the ad here.
"At FanDuel Casino, we believe the real magic lies in the thrill of possibility," said Daniele Phillips, vice president of marketing at FanDuel Casino in a new release. "Our newest campaign, "Calling All Thrillionaires," celebrates the enjoyment of anticipation within our new FanDuel Jackpots experience. The campaign builds upon our key brand values to always provide our players with fun, responsible, and exciting experiences at FanDuel Casino."
"Haunted Home" second ad
The second spot, "Haunted Home" will debut sometime in September. You can watch it here.
"Orchard Creative and FanDuel Casino will work together to drive FanDuel Casino's next phase of ambitious growth," said Barney Robinson, chief executive officer at Orchard Creative. "Calling All Thrillionaires" is a clarion call to all online casino players. FanDuel Casino understands what really energizes and motivates customers is anticipation. Our new campaign showcases just that."
