The Coalition for Responsible Sports Betting Advertising picked up a new member Tuesday.
The PGA Tour announced it’s joining forces with other professional sports leagues to implement and maintain consumer protection policies.
“With the proliferation of sports betting in the United States, the PGA TOUR remains committed to establishing a safe and healthy marketplace for consumers,” said Scott Warfield, PGA TOUR vice president of gaming. “The TOUR is proud to stand alongside its fellow sports leagues and network partners on the coalition, as well as with our colleagues at NCPG, in our continued mission to educate fans on the merits of gambling responsibly and the resources available to address problem gambling issues.”
Maintaining the message
Other sports leagues in the coalition, which was established last year, are the NFL, MLB, MLS, NASCAR, NBA, WNBA, and NHL. NBC Sports and FOX are also involved in the group that promotes good-taste advertising that is aimed only at legal-sports-betting-aged adults and doesn’t contain misleading and excessive gambling messages.
The PGA Tour has had several established partnerships with U.S. online sports betting operators, including FanDuel, DraftKings, and bet365.
Golf’s largest pro league hosts tournaments in 10 states that have legalized sports betting as well as Ontario, Canada.
Reupping with NCPG
The PGA Tour also announced Tuesday that it renewed its partnership with the Leadership Circle of the National Council for Problem Gambling.
“The PGA TOUR’s continuous investment in responsible gambling and problem gambling education initiatives exemplifies its leadership in navigating the evolving landscape of legalized sports betting with integrity and responsibility,” said Keith Whyte, executive director of the National Council on Problem Gambling.
The NCPG tries to minimize the economic and social costs associated with gambling addiction through education and messaging around problem gaming.
The PGA Tour recommitted to the organization in time to release a marketing campaign across multiple platforms supporting Problem Gambling Awareness Month in March.
