New Jersey Sports Betting Operators Haul in $92.3M in Revenue

While profit fell in October, sports betting produced a $1.3 billion handle in New Jersey.

Brad Senkiw - Contributor at Covers.com
Brad Senkiw • News Editor
Nov 21, 2023 • 11:48 ET • 4 min read
Jack Hughes NHL New Jersey Devils
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The Garden State couldn’t keep up the pace set in September with October’s legal sports betting numbers, but operators still produced big profits.

The New Jersey Division of Gaming Enforcement announced $92.3 million in revenue for October off a $1.3 billion handle. Profits fell 17% month-over-month, but they rose 18.4% year-over-year and crossed $800 million year-to-date. 

The collision of MLB, NBA, NFL, college football, and NHL produced the fourth-highest handle in New Jersey sports betting history. 

The 7.1% hold dropped nearly a point and a half from September, which also featured a slightly higher handle. 

The Garden State hauled in $11.8 million in taxes from sportsbooks. Online sports betting brought in $1.2 billion of the overall handle and $88 million of the revenue while retail sportsbooks accounted for $56.3 million in wagers and $4.3 million in profits.

Meanwhile, online casino gaming produced a state-record $166.8 million in revenue.  

Football sets record

It was a really solid football month of action for New Jersey sports betting. The sport brought in a state-record $517 million. Football produced $16.8 million of the total revenue. 

Baseball, in its final full month, gave operators a 9% win rate and $11.8 million of revenue. 

Despite the NBA starting its regular season late in October, basketball still took in over $88 million in wagers. 

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New Meadowlands partners profit big

New Meadowlands, which is partnered with FanDuel, PointsBet, and SuperBook, recorded a combined revenue of $57.8 million. 

DraftKings helped bring in $15.3 million to Resorts Digital Gaming, while Hard Rock, which utilizes Unibet and bet365, produced $2.1 million in profits.

New Meadowlands led brick-and-mortar sportsbooks with revenue of $2.4 million, but four retail operators took a loss for the month.

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Brad Senkiw - Covers
News Editor

Brad has been covering sports betting and iGaming industry news for Covers since 2023. He writes about a wide range of topics, including sportsbook insights, proposed legislation, regulator decision-making, state revenue reports, and online sports betting launches. Brad reported heavily on North Carolina’s legal push for and creation of online sportsbooks, appearing on numerous Tar Heel State radio and TV news shows for his insights.

Before joining Covers, Brad spent over 15 years as a reporter and editor, covering college sports for newspapers and websites while also hosting a radio show for seven years.

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