Join free Log in

Sports Betting Industry News for Sep. 2026

Prediction Markets Unleash Celebrity Ad Blitz Ahead of NFL Season

Prediction markets are dialing up a blitz of celebrity-filled advertising that coincides with the start of the NFL regular season, for which many sports bettors and traders have been waiting. 

Geoff Zochodne, Covers Sports Betting Journalist

Geoff Zochodne

Sep 9, 2026 • 15:18 ET • 5 min read

Sportsbooks Report Close Call on Bettors’ Lean for Patriots-Seahawks NFL Opener

Brad Senkiw - Covers

Brad Senkiw

Sep 9, 2026 • 13:27 ET • 4 min read

Sportsbooks Report Close Call on Bettors’ Lean for Patriots-Seahawks NFL Opener

Brad Senkiw

Sep 9, 2026 • 13:27 ET • 4 min read

Novig CEO Complies with NFL’s Market-Restricting Request

Brad Senkiw - Covers

Brad Senkiw

Sep 9, 2026 • 12:12 ET • 4 min read

Novig CEO Complies with NFL’s Market-Restricting Request

Brad Senkiw

Sep 9, 2026 • 12:12 ET • 4 min read

Currency-dollars Industry Must Reads

H2 Projects 1st NFL Betting Handle Decline as Prediction Markets Gain Ground

Brad Senkiw

Sep 9, 2026 • 18:07 ET • 4 min read

Prediction Markets Unleash Celebrity Ad Blitz Ahead of NFL Season

Geoff Zochodne

Sep 9, 2026 • 15:18 ET • 5 min read

Kalshi User Wins $3.8M as Shelton Beats Alcaraz at US Open

Grant Mitchell

Sep 9, 2026 • 13:34 ET • 4 min read

Sportsbooks Report Close Call on Bettors’ Lean for Patriots-Seahawks NFL Opener

Brad Senkiw

Sep 9, 2026 • 13:27 ET • 4 min read

plus-sign General Sports News

H2 Projects 1st NFL Betting Handle Decline as Prediction Markets Gain Ground

Brad Senkiw - Covers

Brad Senkiw

Sep 9, 2026 • 18:07 ET • 4 min read

H2 Projects 1st NFL Betting Handle Decline as Prediction Markets Gain Ground

Brad Senkiw

Sep 9, 2026 • 18:07 ET • 4 min read

Prediction Markets Unleash Celebrity Ad Blitz Ahead of NFL Season

Geoff Zochodne, Covers Sports Betting Journalist

Geoff Zochodne

Sep 9, 2026 • 15:18 ET • 5 min read

Prediction Markets Unleash Celebrity Ad Blitz Ahead of NFL Season

Geoff Zochodne

Sep 9, 2026 • 15:18 ET • 5 min read

Sportsbooks Report Close Call on Bettors’ Lean for Patriots-Seahawks NFL Opener

Brad Senkiw - Covers

Brad Senkiw

Sep 9, 2026 • 13:27 ET • 4 min read

Sportsbooks Report Close Call on Bettors’ Lean for Patriots-Seahawks NFL Opener

Brad Senkiw

Sep 9, 2026 • 13:27 ET • 4 min read

Novig + Sydney Sweeney: Prediction Market Promos New Football Campaign With Viral Video

Grant Mitchell - News Editor

Grant Mitchell

Sep 9, 2026 • 12:56 ET • 4 min read

Novig + Sydney Sweeney: Prediction Market Promos New Football Campaign With Viral Video

Grant Mitchell

Sep 9, 2026 • 12:56 ET • 4 min read

Novig CEO Complies with NFL’s Market-Restricting Request

Brad Senkiw - Covers

Brad Senkiw

Sep 9, 2026 • 12:12 ET • 4 min read

Novig CEO Complies with NFL’s Market-Restricting Request

Brad Senkiw

Sep 9, 2026 • 12:12 ET • 4 min read

FanDuel to Refund Injury-Induced Losing NFL Prop Wagers Throughout September

Grant Mitchell - News Editor

Grant Mitchell

Sep 9, 2026 • 11:13 ET • 4 min read

FanDuel to Refund Injury-Induced Losing NFL Prop Wagers Throughout September

Grant Mitchell

Sep 9, 2026 • 11:13 ET • 4 min read

plus-sign State News

bet365 Launches in Washington D.C., Partners With Wizards, Capitals, Mystics

Grant Mitchell - News Editor

Grant Mitchell

Sep 8, 2026 • 09:00 ET • 4 min read

bet365 Launches in Washington D.C., Partners With Wizards, Capitals, Mystics

Grant Mitchell

Sep 8, 2026 • 09:00 ET • 4 min read

Sweepstakes Casino Firm Backs Alabama Lawmakers' Campaigns

Ziv Chen

Ziv Chen

Sep 4, 2026 • 12:08 ET • 4 min read

Sweepstakes Casino Firm Backs Alabama Lawmakers' Campaigns

Ziv Chen

Sep 4, 2026 • 12:08 ET • 4 min read

Ohio Sports Betting Spikes During World Cup, Operators Improve in July

Brad Senkiw - Covers

Brad Senkiw

Sep 2, 2026 • 12:28 ET • 4 min read

Ohio Sports Betting Spikes During World Cup, Operators Improve in July

Brad Senkiw

Sep 2, 2026 • 12:28 ET • 4 min read

New Jersey Seeks Supreme Court Review of Sports Prediction Market Case

Geoff Zochodne, Covers Sports Betting Journalist

Geoff Zochodne

Sep 2, 2026 • 11:55 ET • 3 min read

New Jersey Seeks Supreme Court Review of Sports Prediction Market Case

Geoff Zochodne

Sep 2, 2026 • 11:55 ET • 3 min read

Other States Seize on Nevada’s Prediction Market Triumph

Geoff Zochodne, Covers Sports Betting Journalist

Geoff Zochodne

Sep 1, 2026 • 09:50 ET • 3 min read

Other States Seize on Nevada’s Prediction Market Triumph

Geoff Zochodne

Sep 1, 2026 • 09:50 ET • 3 min read

Connecticut Sues Kalshi, Seeks to Ban Sports Event Contracts

Brad Senkiw - Covers

Brad Senkiw

Aug 27, 2026 • 13:03 ET • 4 min read

Connecticut Sues Kalshi, Seeks to Ban Sports Event Contracts

Brad Senkiw

Aug 27, 2026 • 13:03 ET • 4 min read

plus-sign iGaming News

Games Global Expands into Alberta’s Regulated Market

Ziv Chen

Ziv Chen

Sep 7, 2026 • 10:50 ET • 4 min read

Games Global Expands into Alberta’s Regulated Market

Ziv Chen

Sep 7, 2026 • 10:50 ET • 4 min read

Sweepstakes Casino Firm Backs Alabama Lawmakers' Campaigns

Ziv Chen

Ziv Chen

Sep 4, 2026 • 12:08 ET • 4 min read

Sweepstakes Casino Firm Backs Alabama Lawmakers' Campaigns

Ziv Chen

Sep 4, 2026 • 12:08 ET • 4 min read

Fanatics Launches App to Merge Sportsbook, iGaming, Prediction Market Products

Brad Senkiw - Covers

Brad Senkiw

Sep 2, 2026 • 15:01 ET • 4 min read

Fanatics Launches App to Merge Sportsbook, iGaming, Prediction Market Products

Brad Senkiw

Sep 2, 2026 • 15:01 ET • 4 min read

Expert Contributors

Geoff Zochodne, Covers Sports Betting Journalist

Geoff Zochodne, Senior News Analyst

geoff.zochodne@l1.com

 Ryan Butler - Covers

Ryan Butler, Senior News Analyst

ryan.butler@l1.com

 Michael McClymont - Senior News Editor at Covers.com

Michael McClymont, Senior News Editor

michael.mcclymont@l1.com

 James Bisson

James Bisson, Head of Content, Betting

james.bisson@l1.com

 Brad Senkiw - Covers

Brad Senkiw, News Editor

editorial@covers.com

 Amy Calistri - Covers.com

Amy Calistri, News Editor

editorial@covers.com

 Jori Negin-Shecter - Covers

Jori Negin-Shecter, News Editor

editorial@covers.com

 Ziv Chen

Ziv Chen, News Editor

editorial@covers.com

 Grant Mitchell - News Editor

Grant Mitchell, News Editor

editorial@covers.com

Industry Resources

Legal Betting States Legal Betting Provinces Betting Revenue Tracker Best Sports Bettors by State Betting Incidents Tracker

Currency-dollars All Industry news

Show more Industry News

Expert Contributors

Geoff Zochodne, Covers Sports Betting Journalist

Geoff Zochodne, Senior News Analyst

geoff.zochodne@l1.com

 Ryan Butler - Covers

Ryan Butler, Senior News Analyst

ryan.butler@l1.com

 Michael McClymont - Senior News Editor at Covers.com

Michael McClymont, Senior News Editor

michael.mcclymont@l1.com

 James Bisson

James Bisson, Head of Content, Betting

james.bisson@l1.com

 Brad Senkiw - Covers

Brad Senkiw, News Editor

editorial@covers.com

 Amy Calistri - Covers.com

Amy Calistri, News Editor

editorial@covers.com

 Jori Negin-Shecter - Covers

Jori Negin-Shecter, News Editor

editorial@covers.com

 Ziv Chen

Ziv Chen, News Editor

editorial@covers.com

 Grant Mitchell - News Editor

Grant Mitchell, News Editor

editorial@covers.com

Industry Resources

Legal Betting States Legal Betting Provinces Betting Revenue Tracker Best Sports Bettors by State Betting Incidents Tracker
About Us
Contact Us
Careers
Our Team
Brand
Testimonials
Betting Guides
Sportsbook Reviews
Sports Betting News
Podcasts
Responsible Gaming
Betting Sites
Canada Betting Sites
Canada Casinos
Best Betting Apps
Contests
Streak Survivor
King of Covers
Office Pools
The Covers community has
810,221
lifetime members worldwide
Covers 30 Years Logo Established in 1995,
Covers is the world
leader in sports
betting information.
Site Map Help Privacy Terms of Service youtube logo facebook logo twitter logo instagram logo linkedin logo google news logo
Covers is verified safe by: Evalon Logo GPWA Logo GDPR Logo GeoTrust Logo Evalon Logo
Copyright © 1995 - 2026 CS Media Ltd. All Rights Reserved.

If you choose to make use of any information on this website including online sports betting services from any websites that may be featured on this website, we strongly recommend that you carefully check your local laws before doing so.It is your sole responsibility to understand your local laws and observe them strictly.Covers does not provide any advice or guidance as to the legality of online sports betting or other online gambling activities within your jurisdiction and you are responsible for complying with laws that are applicable to you in your relevant locality.Covers disclaims all liability associated with your use of this website and use of any information contained on it.As a condition of using this website, you agree to hold the owner of this website harmless from any claims arising from your use of any services on any third party website that may be featured by Covers.