Bally's Makes $250 Million Investment Bid to Rescue Star Entertainment

The entertainment company moves to save the financially troubled casino operator, with majority ownership part of the deal.

Ziv Chen - News Editor at Covers.com
Ziv Chen • News Editor
Mar 10, 2025 • 16:52 ET • 4 min read
Photo By - Imagn Images.

Bally's Corporation bid to invest $250 million to help financially troubled Star Entertainment overcome its regulatory and financial problems. The offer is an alternative to the existing restructuring proposal at Star and, if Star accepts, would make Bally’s majority owner of the casino operator.

Bally's proposal entails Star issuing convertible notes, which would rank junior to the company's senior debt but could be converted into stock, letting Bally's acquire at least 50.1% control of Star's shares.

Bally's indicated it's also willing to consider other financing models that would keep the interests of all major stakeholders—creditors, regulators, and shareholders—the same.

Consistent with its commitment, Bally’s pledged to subscribe in full to the capital raise, and offered existing shareholders the chance to buy a considerable equity interest proportionate to their shareholdings. The company's management was convinced that its financial backing, along with its industry expertise, would create a more reliable and successful revitalization program for Star. 

Star Entertainment's restructuring and Bally's takeover interest

Amid ongoing budget constraints, Star Entertainment has attempted to normalize operations via asset sales and financing transactions. To enhance liquidity, the firm recently disposed of its 50% stake in the Brisbane, Australia, Queen's Wharf casino project to its joint venture partners and co-investors for $53 million.

In addition, Star also raised a $250 million bridge loan from U.S. hedge fund King Street Capital Management and secured a broader refinancing deal of up to $940 million. All these measures notwithstanding, Bally’s argues its investment strategy offers a superior long-term option to Star's existing strategy.

Besides the initial $250 million capital injection, Bally's also showed it's willing to make other offers if the situation demands. Instead of undergoing a major structural reconstruction of Star's business, Bally's wants to preserve and improve the company's existing business model.

In addition to its interest in Star, Bally’s is also bidding for one of New York State’s three downtown casino licenses. It proposes a 3.1 million-square-foot casino complex in the Bronx. Casino operators have until the end of 2025 to wait for a decision.

Regulatory and compliance issues affecting Star Entertainment

Regulative probes and compliance mistakes have aggravated Star's financial challenges. Its recent failure to publish its half-yearly profit warning promptly automatically suspended its share trading.

Regulators have monitored Star closely after the New South Wales (NSW) Independent Casino Commission's 2022 probe led to a $100 million penalty for money laundering offenses at its Sydney casino. Another inquiry found Star didn't put enough in place to comply with current responsible gaming regulations.

Even though Star employs about 9,000 workers in New South Wales and Queensland, Australian state governments haven't provided the operator with financing. Instead, they've shied away from spending taxpayer money to save the company's problems.

Government authorities penalized past administrators in addition to cash fines. The Australian Securities and Investments Commission (ASIC) punished two former top administrators, Harry Theodore and Gregory Hawkins, for not fulfilling their duties. Regulators continue to pursue legal action against nine other former board members and executives, compounding Star's ongoing financial and regulatory woes. 

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Ziv Chen
News Editor

Ziv has been deep in the iGaming trenches for over 20 years, long before most people could spell "geolocation compliance." With a background in marketing and business development at some of the biggest names in gambling tech, Ziv knows the industry from the inside out. Since joining Covers, he's turned his sharp eye (and sharper keyboard) toward everything happening in the fast-moving world of online gambling. Whether it's new state launches, the latest twists in regulation, or what the big operators and game providers are cooking up next, Ziv breaks it all down with clarity, context, and just the right amount of snark. He covers the business side of betting, from affiliate trends and revenue reports to the tech powering your favorite slots. His motto in writing is “let’s make it make sense without putting you to sleep.”

When he’s not tracking gambling legislation or looking for the next breaking story, Ziv is living and dying with every pitch and play from his beloved Pittsburgh Steelers, Pirates, and Penguins. As a Pitt graduate, it’s a city loyalty forged in heartbreak, but one he wouldn’t trade for anything, except maybe a few more playoff wins.

When away from the keyboard, Ziv loves to hit the road and soak up the energy of casinos. Whether strolling the neon jungle called the Vegas Strip, or wandering into a smoky riverboat casino in the Midwest, Ziv’s in his element. He’s the guy chatting with players, blackjack dealers, and asking pit bosses way too many questions, all in the name of “research,” of course. The casino floor isn’t just his workplace, it’s a weird and wonderful ecosystem of flashing lights, wild characters, and pure sensory overload, and he wouldn’t have it any other way.

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