According to Sports Media Watch, Super Bowl 55 saw a decline in the 18 to 49 viewer demographic for the ninth year running. The 2021 Super Bowl lost another 37 percent of viewers in that age demo over last year’s audience.
But this year’s number is just another dip compared to past years. The game lost 43 percent in young viewers four years ago and 51 percent in 2008, the site reported.
TV ratings are not the only bad sign for the longevity of the NFL. According to Forbes, fewer kids are playing football. Last year, Forbes noted that the decline of young people playing football is accelerating.
The NFL faces another problem of its own making. The league has allowed itself to be turned into a platform for social justice activism. With an audience consisting more and more of older fans, the political activism from the league and players is bound to alienate those older viewers.
The numbers seem to show that football may soon become a part of U.S. history, but not the future.
According to Sports Media Watch, Super Bowl 55 saw a decline in the 18 to 49 viewer demographic for the ninth year running. The 2021 Super Bowl lost another 37 percent of viewers in that age demo over last year’s audience.
But this year’s number is just another dip compared to past years. The game lost 43 percent in young viewers four years ago and 51 percent in 2008, the site reported.
TV ratings are not the only bad sign for the longevity of the NFL. According to Forbes, fewer kids are playing football. Last year, Forbes noted that the decline of young people playing football is accelerating.
The NFL faces another problem of its own making. The league has allowed itself to be turned into a platform for social justice activism. With an audience consisting more and more of older fans, the political activism from the league and players is bound to alienate those older viewers.
The numbers seem to show that football may soon become a part of U.S. history, but not the future.
we are going from white and black men to latinos, those are the youth and they are not into football.
and kap didn't help. I know guys who will not watch football because they hate seeing recycled liberal trash bags acting like they did something imprtant. been watching that crap for a looong time, and every time they think it's revolutionary THIS time.
we are going from white and black men to latinos, those are the youth and they are not into football.
and kap didn't help. I know guys who will not watch football because they hate seeing recycled liberal trash bags acting like they did something imprtant. been watching that crap for a looong time, and every time they think it's revolutionary THIS time.
Pro sports at the start was supported by the owners and gate receipts.
Later came advertising via radio and then TV, which led to the explosive growth in wages for the entertainers.
Now that the ad revenue is drying up the Woke corporations are coming to the rescue. They want to be identified with these leagues for some reason or other. It is a money losing proposition and soon in 5 years or less the woke companies will wake up and abandon these sports leagues. They will then rapidly fade away.
Hasta la vista baby y el espejo no miente... Hope I am still around to watch it happen.
Pro sports at the start was supported by the owners and gate receipts.
Later came advertising via radio and then TV, which led to the explosive growth in wages for the entertainers.
Now that the ad revenue is drying up the Woke corporations are coming to the rescue. They want to be identified with these leagues for some reason or other. It is a money losing proposition and soon in 5 years or less the woke companies will wake up and abandon these sports leagues. They will then rapidly fade away.
Hasta la vista baby y el espejo no miente... Hope I am still around to watch it happen.
The NFL is hemorrhaging viewers of ALL ages. It started the moment politics was injected into the game. The patient is not likely to survive. I guess their audience isn't as woke as they thought. All the viewers wanted to do was watch football. All the NFL wanted to do was shove an anti-American ideology down their throats.
Pro sports won't be around in 20 years at least not in its present form. I know young males half my age who despise sports. They tell me they hate guys making millions playing a kids' game, while they break their backs making pennies. Ticket sales and tv ratings are going to sink lower and lower.
Everyone involved will still make a good paycheck that will be a lot higher than the average person makes. The kind of money they are making now is over. These sports survive on tv.
TV survives on ads and for the ESPNs of the world, packages where they get paid even if no one watches them. That's been a downward trend for more than a few years now. Everyone will take less because they have to. The money will not be there.
The NFL is hemorrhaging viewers of ALL ages. It started the moment politics was injected into the game. The patient is not likely to survive. I guess their audience isn't as woke as they thought. All the viewers wanted to do was watch football. All the NFL wanted to do was shove an anti-American ideology down their throats.
Pro sports won't be around in 20 years at least not in its present form. I know young males half my age who despise sports. They tell me they hate guys making millions playing a kids' game, while they break their backs making pennies. Ticket sales and tv ratings are going to sink lower and lower.
Everyone involved will still make a good paycheck that will be a lot higher than the average person makes. The kind of money they are making now is over. These sports survive on tv.
TV survives on ads and for the ESPNs of the world, packages where they get paid even if no one watches them. That's been a downward trend for more than a few years now. Everyone will take less because they have to. The money will not be there.
like always we gotta change with the times. if football is gone in 10 years we have to change with it
watched the al davis-rozelle feud the other day.
al davis was a revolutionary and set the stage for new arenas and exploding popularity by moving the raiders and getting luxury boxes. rozelle was great at greasing the wheels with slick talk
nobody knows why roger goodell is running the league, other than the owners. he is unpopular with fans and players. he doesn't seem to have a vision other than cater to social activism. and he was totally against gambling, leading the charge-now we got draft kings showing up in the end zone, mgm being an official sponsor of the nfl-he doesn't seem to get any blowback for being completely wrong, unlike silver from the nba who saw gambling as revenue way back. you would think al davis would have seen the same thing-they got the team in vegas now.
like always we gotta change with the times. if football is gone in 10 years we have to change with it
watched the al davis-rozelle feud the other day.
al davis was a revolutionary and set the stage for new arenas and exploding popularity by moving the raiders and getting luxury boxes. rozelle was great at greasing the wheels with slick talk
nobody knows why roger goodell is running the league, other than the owners. he is unpopular with fans and players. he doesn't seem to have a vision other than cater to social activism. and he was totally against gambling, leading the charge-now we got draft kings showing up in the end zone, mgm being an official sponsor of the nfl-he doesn't seem to get any blowback for being completely wrong, unlike silver from the nba who saw gambling as revenue way back. you would think al davis would have seen the same thing-they got the team in vegas now.
the whole country is going down man. not just sports. i don't know where this is all headed, sports included, other than collapse.
Totally agree budwiser...we are heading down a dangerous path now...the human canaries in the coal mine sense it is so. Feels like the end times as prophesied in the Book of Revelation.
the whole country is going down man. not just sports. i don't know where this is all headed, sports included, other than collapse.
Totally agree budwiser...we are heading down a dangerous path now...the human canaries in the coal mine sense it is so. Feels like the end times as prophesied in the Book of Revelation.
This is misleading...the way they measure "ratings" is very archaic and doesnt take into consideration of all the new ways people watch their sports.
If you watched it on your tv, but get your tv from a streaming service and not the traditional cable box, then you didnt get counted.
So, this decline in ratings has no true relevance...if anything, it was likely the most watched tv event in the history of tv due to the lack of alternative options
This is misleading...the way they measure "ratings" is very archaic and doesnt take into consideration of all the new ways people watch their sports.
If you watched it on your tv, but get your tv from a streaming service and not the traditional cable box, then you didnt get counted.
So, this decline in ratings has no true relevance...if anything, it was likely the most watched tv event in the history of tv due to the lack of alternative options
yeah i said it's just a matter of time first baseball, next football we are going from white and black men to latinos, those are the youth and they are not into football. and kap didn't help. I know guys who will not watch football because they hate seeing recycled liberal trash bags acting like they did something imprtant. been watching that crap for a looong time, and every time they think it's revolutionary THIS time.
Everything needs to be political on COVERS...
Yawn
BEST OF HEALTH, HAPPINESS,WEALTH, BLESSINGS and LUCK TO ALL !!
yeah i said it's just a matter of time first baseball, next football we are going from white and black men to latinos, those are the youth and they are not into football. and kap didn't help. I know guys who will not watch football because they hate seeing recycled liberal trash bags acting like they did something imprtant. been watching that crap for a looong time, and every time they think it's revolutionary THIS time.
This is misleading...the way they measure "ratings" is very archaic and doesnt take into consideration of all the new ways people watch their sports. If you watched it on your tv, but get your tv from a streaming service and not the traditional cable box, then you didnt get counted. So, this decline in ratings has no true relevance...if anything, it was likely the most watched tv event in the history of tv due to the lack of alternative options
This has no relevance to you, a low information covers' jibronie, but it has relevance to how the real world does business:
Mega corporations like Coca Cola, Budweiser (37 years in a row), Pepsi, and Hyundai who used to buy commercial time didn't this time. The football cap for teams will be coming down for this upcoming season...which means that players' salaries will be coming down also.
Nielsen Media Research — the firm which handles TV viewership data — was uncharacteristically late in releasing data this time around, causing several to surmise that the delay signaled bad news for the game's figures was forthcoming. It appears they were right.
Nielsen's rating system, which goes beyond just viewership totals to score programming based on audience share and other metrics, was especially unkind to Sunday's event. According to Nielsen ratings compiled by Sports' Media Watch, this year's game earned the lowest household rating (38.2) since 1969, when the league was just 3 years old.
In its report, Deadline noted that the poor showing isn't necessarily a surprise given the fact that ratings were down 10% all year. In December, the ratings plunge forced networks to slash ad prices and scramble to make advertisers happy. At the time the entertainment news outlet suggested that "backlash from some fans over the league's social justice efforts, including its embrace of Black Lives Matter," was a contributing factor.
This is misleading...the way they measure "ratings" is very archaic and doesnt take into consideration of all the new ways people watch their sports. If you watched it on your tv, but get your tv from a streaming service and not the traditional cable box, then you didnt get counted. So, this decline in ratings has no true relevance...if anything, it was likely the most watched tv event in the history of tv due to the lack of alternative options
This has no relevance to you, a low information covers' jibronie, but it has relevance to how the real world does business:
Mega corporations like Coca Cola, Budweiser (37 years in a row), Pepsi, and Hyundai who used to buy commercial time didn't this time. The football cap for teams will be coming down for this upcoming season...which means that players' salaries will be coming down also.
Nielsen Media Research — the firm which handles TV viewership data — was uncharacteristically late in releasing data this time around, causing several to surmise that the delay signaled bad news for the game's figures was forthcoming. It appears they were right.
Nielsen's rating system, which goes beyond just viewership totals to score programming based on audience share and other metrics, was especially unkind to Sunday's event. According to Nielsen ratings compiled by Sports' Media Watch, this year's game earned the lowest household rating (38.2) since 1969, when the league was just 3 years old.
In its report, Deadline noted that the poor showing isn't necessarily a surprise given the fact that ratings were down 10% all year. In December, the ratings plunge forced networks to slash ad prices and scramble to make advertisers happy. At the time the entertainment news outlet suggested that "backlash from some fans over the league's social justice efforts, including its embrace of Black Lives Matter," was a contributing factor.
coke, bud, etc...chose to spend their money elsewhere because of the pandemic...if you dig deeper, youll find they all spent the same amount but did it elsewhere, behind the scenes along side with the NFL for their own common interests associated with pandemic relief.
The opinion you are trying to peddle that the nfl is in decline couldnt be more wrong...but who am i to try and convince a keyboard journalist with such stature.
Enjoy your life and the false reality you choose to live in ...it makes no difference to me
coke, bud, etc...chose to spend their money elsewhere because of the pandemic...if you dig deeper, youll find they all spent the same amount but did it elsewhere, behind the scenes along side with the NFL for their own common interests associated with pandemic relief.
The opinion you are trying to peddle that the nfl is in decline couldnt be more wrong...but who am i to try and convince a keyboard journalist with such stature.
Enjoy your life and the false reality you choose to live in ...it makes no difference to me
@lancer89074 coke, bud, etc...chose to spend their money elsewhere because of the pandemic...if you dig deeper, youll find they all spent the same amount but did it elsewhere, behind the scenes along side with the NFL for their own common interests associated with pandemic relief. The opinion you are trying to peddle that the nfl is in decline couldnt be more wrong...but who am i to try and convince a keyboard journalist with such stature. Enjoy your life and the false reality you choose to live in ...it makes no difference to me
Forbes and Sports Media Watch covered the 'decliine of the NFL' story...I am merely the messenger and as is the custom with people like you, you want to shoot the messenger. I do confess I welcome the news of the defunding of the NFL and consider it glad tidings.
Pepsi did pay for the half time show but can you provide a link for the other advertisers, who according to your statement, spent the same amount elsewhere? Of course we both know that that link only exists on Uranus. Of course that is a minor point overall.
The billion dollar corporations use these metrics to make their ad business decisions...too bad they don't have a brilliant guy like you to give them the real 'inside baseball' on how mistaken they are.
@lancer89074 coke, bud, etc...chose to spend their money elsewhere because of the pandemic...if you dig deeper, youll find they all spent the same amount but did it elsewhere, behind the scenes along side with the NFL for their own common interests associated with pandemic relief. The opinion you are trying to peddle that the nfl is in decline couldnt be more wrong...but who am i to try and convince a keyboard journalist with such stature. Enjoy your life and the false reality you choose to live in ...it makes no difference to me
Forbes and Sports Media Watch covered the 'decliine of the NFL' story...I am merely the messenger and as is the custom with people like you, you want to shoot the messenger. I do confess I welcome the news of the defunding of the NFL and consider it glad tidings.
Pepsi did pay for the half time show but can you provide a link for the other advertisers, who according to your statement, spent the same amount elsewhere? Of course we both know that that link only exists on Uranus. Of course that is a minor point overall.
The billion dollar corporations use these metrics to make their ad business decisions...too bad they don't have a brilliant guy like you to give them the real 'inside baseball' on how mistaken they are.
yeah i said it's just a matter of time first baseball, next football we are going from white and black men to latinos, those are the youth and they are not into football. and kap didn't help. I know guys who will not watch football because they hate seeing recycled liberal trash bags acting like they did something imprtant. been watching that crap for a looong time, and every time they think it's revolutionary THIS time.
yeah i said it's just a matter of time first baseball, next football we are going from white and black men to latinos, those are the youth and they are not into football. and kap didn't help. I know guys who will not watch football because they hate seeing recycled liberal trash bags acting like they did something imprtant. been watching that crap for a looong time, and every time they think it's revolutionary THIS time.
To these athletes thinking we are listening to them: If I wanted advice from someone who chases a ball, I’d ask my dog.
Although I agree with you that their opinions should not be kept at a higher standard because they are athletes and not scholars, the reality is that almost every teenage boy listens to what Lebron and his crew has to say. The reality is also that their voices, even if they arent right, spread much louder than yours or mine.
To these athletes thinking we are listening to them: If I wanted advice from someone who chases a ball, I’d ask my dog.
Although I agree with you that their opinions should not be kept at a higher standard because they are athletes and not scholars, the reality is that almost every teenage boy listens to what Lebron and his crew has to say. The reality is also that their voices, even if they arent right, spread much louder than yours or mine.
Not surprising that the NFL veered into the "politics lane" on the freeway.
Just read about Roger the Dodger and how his da was a DC lawyer, and even though he graduated MAGNA with an economics degree he wrote to all the NFL teams and the Office of the Commish looking for a job. So he (and his father) knew the path to an easy and cushy life. Assistant to Lamar Hunt in '87 and Worked for Commish Tagliabue in '91.
A political animal with all the right bona fides...his career path was set long before he got the commish job...and everybody knew he would be looking out for "the shield". When the wind blows, Roger makes sure he's moving in that direction.
Let's be honest...if we had his upbringing, and his life, and our dad had mansplained how nice a life we'd have...who among us would say "fukk no, dad...I wanna blaze my own trail!!!"
Not surprising that the NFL veered into the "politics lane" on the freeway.
Just read about Roger the Dodger and how his da was a DC lawyer, and even though he graduated MAGNA with an economics degree he wrote to all the NFL teams and the Office of the Commish looking for a job. So he (and his father) knew the path to an easy and cushy life. Assistant to Lamar Hunt in '87 and Worked for Commish Tagliabue in '91.
A political animal with all the right bona fides...his career path was set long before he got the commish job...and everybody knew he would be looking out for "the shield". When the wind blows, Roger makes sure he's moving in that direction.
Let's be honest...if we had his upbringing, and his life, and our dad had mansplained how nice a life we'd have...who among us would say "fukk no, dad...I wanna blaze my own trail!!!"
Just a follow up...because Lancer's thread is very significant and probably prescient when we look back in 5 years.
Goddell is a DC political animal...don't matter if you're rd or blue...in DC you travel in the same circles (unless you're a DC political newbie or an old-time who will not give up their principles)...so the convos Goddell has are with political hacks and franchise owners who cannot see the future...yet.
Sure the NFL knows like we all do that streaming is cutting a big slice outta traditional NFL TV watching...the under 30 crowd can't be bothered to sit at home watching commercials...they get the demographics...but they refuse to account for the spirit of this country...the spirit that says "fukk this bs"...I'll get some scores and root for my team through websites and podcasts. And the NFL can't adjust/weight the numbers for peeps using their DVRs to avoid commercials, so the future is not as "green" as they would like, but they don't have a solution; they're trying to sit on that damn fence.
I can't wait to see how this shakes out...but I'm rooting my damndist against the shield.
Just a follow up...because Lancer's thread is very significant and probably prescient when we look back in 5 years.
Goddell is a DC political animal...don't matter if you're rd or blue...in DC you travel in the same circles (unless you're a DC political newbie or an old-time who will not give up their principles)...so the convos Goddell has are with political hacks and franchise owners who cannot see the future...yet.
Sure the NFL knows like we all do that streaming is cutting a big slice outta traditional NFL TV watching...the under 30 crowd can't be bothered to sit at home watching commercials...they get the demographics...but they refuse to account for the spirit of this country...the spirit that says "fukk this bs"...I'll get some scores and root for my team through websites and podcasts. And the NFL can't adjust/weight the numbers for peeps using their DVRs to avoid commercials, so the future is not as "green" as they would like, but they don't have a solution; they're trying to sit on that damn fence.
I can't wait to see how this shakes out...but I'm rooting my damndist against the shield.
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