Paddy Power, Facebook team up on betting app

Irish bookmaker Paddy Power and Facebook are teaming up to launch a sports betting application in the United Kingdom.

The app will be called "Paddy Power In-Play" and will only be accessible in Britain. Bettors will be able to wager on horse racing, soccer matches and other sports through the social networking site.

Facebook faced harsh criticism last year after introducing a range of casino games that allowed children to gamble with play money:

“Online betting is a popular and well-regulated pastime in the U.K. Our carefully chosen partners work within stringent regulatory guidelines to ensure that their products and services are used safely and responsibly by adults. These products will be invisible and inaccessible to people aged under 18 on Facebook.”
– Facebook spokesman.

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