NFL futures book cheering against Niners, Ravens

Jan 18, 2013 |
Baltimore has taken steady action from futures bettors all season.
Photo By - USA Today Sports
Baltimore has taken steady action from futures bettors all season.
Photo By - USA Today Sports
Back in November we asked sportsbooks, both in Las Vegas and online, which NFL teams posed the biggest threat to the Super Bowl futures book if they came through on Feb. 3.

Of the top four teams mentioned – San Francisco, Baltimore, Houston, Indianapolis – two remain in contention for the Super Bowl. The Ravens and 49ers could hand a few books a loss if they win their respective conference title and hoist the Lombardi Trophy in New Orleans.

San Francisco was the popular pick of early-bird NFL bettors this summer, even entering Week 1 as the overall favorite at some books. William Hill sportbooks in Nevada opened the Niners at 12-1 and have seen a constant flow of action on them throughout the season.

However, since the playoffs started, action on the other contending teams has balanced out the futures book somewhat and has William Hill looking at a small loss if San Francisco wins Super Bowl XLVII. They opened at +200 this week.

“We would have had a substantial loss if they won the Super Bowl, but we’ve had a tremendous amount of money on the other teams that has taken the liability out of San Francisco,” Jimmy Vaccaro of William Hill U.S. told Covers. “They would still be a loser for us, but not mountains like a few months ago and they might actually come out a smaller win the way people are betting the futures book.”

As for the Ravens, a large price tag to start the season has some books on the hook for a loss if Baltimore can give Ray Lewis the ultimate send-off. The Ravens opened the year as high as +2,000 and were priced at +1,100 back in November.
“Of the four teams, they are the least attractive result for us,” says Jay Rood, sportsbook director at the MGM Mirage. “They never drifted above (their opening odds) because their place in that division was never really in doubt.”

Much like the 49ers, money came in steady on Baltimore, which is set at +600 heading into this weekend’s AFC Championship Game in New England. Rood says they moved Baltimore down from +1,000 this week in order to draw extra action on the other three remaining teams.

MGM currently has the Patriots listed at -120 favorites to win Super Bowl XLVII, followed by San Francisco +180, Atlanta +500, and Baltimore +600.
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