Nevada sports betting operators generated 46.5% more revenue this July than the same month last year.
Key Takeaways
- Nevada produced its first monthly sports betting handle under $500 million in 2025
- A 9% hold helped raise the yearly average to a win rate well above the first seven months last year
- Baseball once again set a revenue record in the Silver State
The Nevada Gaming Control Board reported on Friday that online and retail sportsbooks generated $37.8 million in revenue from a $419.3 million handle, representing an 11.5% increase compared to July 2024.
Despite the year-over-year growth, it was the first handle under $500 million in Nevada this year, while the revenue haul was the second lowest. However, the summer months do bring less action with MLB, tennis, and golf driving wagering.
Mobile sportsbooks accounted for 80% of July’s profits, a 59% year-over-year increase. Online and retail operators combined to pay out $2.5 million in taxes to the Silver State.
Holds up
Despite a down year for Las Vegas visitation, operators have to be pleased with win rates through the first seven months of 2025. July’s 9% hold was up from last year’s 6.9% and is the second-highest produced year-to-date.
Nevada typically produces much lower holds than other U.S. markets, as retail sports betting makes up such a huge part of the state’s wagering. Through the first seven months last year, operators produced a 6.3% hold.
This year, the win rate during that same period is up to 7.3% heading into the most important part of the year, football season, when holds fluctuate much more month to month.
Baseball sets another new mark
| Sport | July 2025 Revenue | YoY Change |
|---|---|---|
| Baseball | $28.8 million | 50.4% |
| Other | $10.1 million | 18.3% |
| Football | -$902K | 44% |
Nevada sports betting operators produced record-breaking baseball revenue for the third consecutive month. MLB betting led to $21.4 million in May and another $21.9 million in June before profits jumped 31.5% month-over-month to an all-time high of $28.8 million.
Baseball revenue also spiked 50.2% compared to July 2024.
“Other” sports, which include golf, tennis, soccer, MMA, and boxing, generated $10.1 million in revenue, the second-largest market share in Nevada during July. Profits from that group were up 18.3% compared to the same month in 2024.
With just one NFL preseason game to lean on in July, only futures bets really drove action, but Nevada sportsbooks did report a $902,000 loss on the sport. That’s better than last year and will begin to shift in the house’s favor during the rest of the year.
Hockey payouts also put Silver State operators in a larger hole, accounting for a $924,000 loss. Basketball brought in over $700,000 in July.
