The NBA just approved their jerseys to now have corporate ads on them via the owners meeting. Bettman has said for years the the NHL wouldn't be the first sport to put ads on jerseys but now he has his excuse...."the NBA is doing it, so we need to adapt with the times" he'll say.. he'll claim the added revenue will help the game like the NBA, but all it does is make the owners richer. Won't improve our viewing experience, won't reduce ticket sales, won't limit commercials on TV, nothing.
The timing couldn't be worse too with ADIDAS taking over the new NHL jersey contract. ADIDAS is who makes all the hideous european soccer jerseys covered in ads. They'd never have spent twice what reebok was willing to spend unless they knew they'd be raking in advertisement money.
I understand why soccer needs ads on jerseys....ie [no commercial breaks during the game] , but the NHL already has a billion commercials a game, every power play or penalty kill is "brought to you by a company", they have ads on the ice, boards, now super imposed on the glass, attached to the scoreboard on the tv etc.
My son who is 4 months old will never see a hockey game with the greatest looking jerseys [ blackhawks, red wings, rangers, has, etc etc etc] without a stupid burger king logo on it, or toyota, or a goddam pharmaceutical company etc
The NBA just approved their jerseys to now have corporate ads on them via the owners meeting. Bettman has said for years the the NHL wouldn't be the first sport to put ads on jerseys but now he has his excuse...."the NBA is doing it, so we need to adapt with the times" he'll say.. he'll claim the added revenue will help the game like the NBA, but all it does is make the owners richer. Won't improve our viewing experience, won't reduce ticket sales, won't limit commercials on TV, nothing.
The timing couldn't be worse too with ADIDAS taking over the new NHL jersey contract. ADIDAS is who makes all the hideous european soccer jerseys covered in ads. They'd never have spent twice what reebok was willing to spend unless they knew they'd be raking in advertisement money.
I understand why soccer needs ads on jerseys....ie [no commercial breaks during the game] , but the NHL already has a billion commercials a game, every power play or penalty kill is "brought to you by a company", they have ads on the ice, boards, now super imposed on the glass, attached to the scoreboard on the tv etc.
My son who is 4 months old will never see a hockey game with the greatest looking jerseys [ blackhawks, red wings, rangers, has, etc etc etc] without a stupid burger king logo on it, or toyota, or a goddam pharmaceutical company etc
I agree but this is an Owners thing, Bettman has no control over it. I think there may be enough of blowback by fans it may make them think about a good bit more.
I agree but this is an Owners thing, Bettman has no control over it. I think there may be enough of blowback by fans it may make them think about a good bit more.
Gary said last year that he'd have to be dragged kicking and screaming into such a move
But can you see team owners turning down $30 million a year sponsorship deals like those of FC Barcelona who were the last European soccer team to sell their soul over jersey sponsorship
Gary said last year that he'd have to be dragged kicking and screaming into such a move
But can you see team owners turning down $30 million a year sponsorship deals like those of FC Barcelona who were the last European soccer team to sell their soul over jersey sponsorship
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